Barbasol Offers Lessons in Manhood

In time for Father's Day, GSD&M releases brand's new field guide

Published On
Jun 13, 2013
The Field Guide to Manhood

Editor's Pick

When a young man picks up his first razor is an iconic moment in his transition into manhood. Most often it happens under the careful guidance of a father or father-figure and for many a can of Barbasol Barbasol was also a part of that experience. Which makes it fitting that just in time for Father's Day, the brand has come out with the "Field Guide to Manhood," a book of tips passed on through generations of men. GSD&M worked with the well-known shaving brand to give advice on how to groom, eat, drink, camp, and live like a mister. The book is currently available on Amazon for $19.19 (a play on the year Barbasol was founded) with 100% of profits going the Veterans of Foreign Wars.


Jun 14, 2013
Brand :
Client :
Agency :
Associate Creative Director, Art Director :
Shane Starr
Creative Director/ Copywriter :
Jake Camozzi
Writer :
Reagan Ward
Designer and Illustrator :
Alex Roka
Designer and Illustrator :
Stephen Rockwood
Photographer :
Shannon McMillan
Photographer :
Lilli Salerno
Art Producer :
Marilyn Rose
Retouching :
Lilli Salerno
Retouching :
Daniel Rodriguez
Executive Creative Director :
Jay Russell
Group Creative Director :
David Crawford
Illustrator :
Marc Ferrino

Need a credit fix? Contact the Creativity Editors

Project Type