Barbasol Offers Lessons in Manhood
In time for Father's Day, GSD&M releases brand's new field guide
Published On
Jun 13, 2013

Editor's Pick
When a young man picks up his first razor is an iconic moment in his transition into manhood. Most often it happens under the careful guidance of a father or father-figure and for many a can of Barbasol Barbasol was also a part of that experience. Which makes it fitting that just in time for Father's Day, the brand has come out with the "Field Guide to Manhood," a book of tips passed on through generations of men. GSD&M worked with the well-known shaving brand to give advice on how to groom, eat, drink, camp, and live like a mister. The book is currently available on Amazon for $19.19 (a play on the year Barbasol was founded) with 100% of profits going the Veterans of Foreign Wars.
Credits
- Date
- Jun 14, 2013
- Brand :
- Barbasol
- Client :
- Barbasol
- Agency :
- GSD&M
- Associate Creative Director, Art Director :
- Shane Starr
- Creative Director/ Copywriter :
- Jake Camozzi
- Writer :
- Reagan Ward
- Designer and Illustrator :
- Alex Roka
- Designer and Illustrator :
- Stephen Rockwood
- Photographer :
- Shannon McMillan
- Photographer :
- Lilli Salerno
- Art Producer :
- Marilyn Rose
- Retouching :
- Lilli Salerno
- Retouching :
- Daniel Rodriguez
- Executive Creative Director :
- Jay Russell
- Group Creative Director :
- David Crawford
- Illustrator :
- Marc Ferrino
Need a credit fix? Contact the Creativity Editors
Project Type