Artist and architect John Hobbs built sculptures of New York City landmarksthe Brooklyn Bridge, Brooklyn water towers, and the Empire State Building with Manhattan skylineout of more than 1,000 IKEA flat-pack boxes to promote the opening of the first IKEA store in the city. The sculptures, some more than 96 feet long and 21 feet tall, were then featured in television, print and out-of-home ads and will be on display at the new store in Brooklyn, which opens June 18.

The effort also includes pop-up rooms in outdoor public venues across the city. The four 20-foot by 20-foot exhibits are comprised of living room-sized cardboard boxes that house rooms furnished with IKEA stuff.