National Grid : Floe

Through a series of quizzes and an opportunity to name your own virtual polar bear, Mullen and Firstborn have teamed to create a site for international energy provider National Grid.The site cascades into an upfront view of po

Published On
May 30, 2008

Editor's Pick

Through a series of quizzes and an opportunity to name your own virtual polar bear, Mullen and Firstborn have teamed to create a site for international energy provider National Grid.

The site cascades into an upfront view of polar bears resting on sheets of ice, which pulls in visitors to a series of random questions that determine your acumen in energy conservation. By answering correctly, one can, for example, throw fish to feed their cuddly bear and learn more about how National Grid is doing its part in conserving power.

Credits

Date
May 30, 2008
Client:
National Grid
Agency:
Mullen-Winston-Salem
Chief Creative Officer:
Edward Boches
Executive Creative Director:
Mark Wenneker
Copywriter/Group Creative Director:
Stephen Mietelski
Group Creative Director/Art Director:
Michael Ancevic
Associate Creative Director, Copywriter:
Marc Gottesman
Associate Creative Director, Art Director:
Mark Chamberlain
Art Director:
David Oliva
Copywriter:
Kerry Shea
Director, Integrated Production:
Keith Johnston
Digital Agency:
Firstborn
Creatives:
Joon Park
Lead Developer:
Jens Fischer
Back-End Developer:
Francis Turmel
3D Animator:
Michael Kuzmich
Producer:
Lucy Swithenby
Designer:
Su Jung Kim
Sound Designer:
Jessie Baido
Sound Designer:
Ian Hackney
Brand:
National Grid

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