Ford launches the electric Capri by ‘rewiring’ vintage Capri spots

W+K London’s ‘Mischief Rewired’ campaign in Europe captures the nameplate’s adventurous spirit of yore—with a modern twist

Published On
Jan 14, 2025

Editor's Pick

The Ford Capri’s transformation from a cult favorite decades ago to a modern electric vehicle today is captured in advertising that likewise veers from past to future—in eye-catching spots, with plenty of attitude, from Wieden+Kennedy London and director Fredrik Bond.

Three spots (collected in the video above) feature footage from old Capri commercials that then transition into new footage—“rewired with a bolt of modern mischief,” as the automaker puts it. The ads shows bolts of lightning, panthers and a group of skiers pursuing the vehicle.

The films are live throughout Europe in cinema, TV, video on demand and social, along with digital OOH (see below), OOH and print ads. The electric Capri goes on sale in early 2025 in Europe.

 

David Colman, creative director at W+K London, said the idea came about when the creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of vintage Capri ads and suggested “rewiring” them. 

“To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality and style,” said Colman. “With Fredrik Bond directing, we dialed up the drama with lightning storms, a pack of panthers and even a James Bond-style ski chase. The challenge was where on earth we might be able to shoot three extremely different landscapes in one week. Luckily, Chile answered our production prayers.”

“When you say ‘The legend is back,’ you need to be all in,” said Pete Zillig, director of marketing for Ford in Europe. “What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future? Very proud of this brave work that stands out boldly in a sea of EV sameness.”

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Credits

Date
Jan 14, 2025
Client :
Ford
Agency :
Wieden & Kennedy-London
Creative Director :
Curro de la Villa
Creative Director :
David Colman
Creative Director :
Alex Sattlecker
Creative :
Georgina Brisby
Creative :
Marcelo Duarte
Chief Creative Officer :
Ana Balarin
Chief Creative Officer :
Hermeti Balarin
Executive Producer :
Matthew Ellingham
Senior TV Producer :
Aran Patterson
Print Producer :
Rebecca Herbert
Print Producer :
Mich Bradfield
Group Strategy Director :
Michael Hines
Senior Strategist :
Ned Hodge
Strategist :
Aaron Panesar
Senior Communications Planner :
Cristelle Fornesi
Global Chief Strategy Officer :
Dan Hill
Group Account Director :
Tom Shattock
Business Director :
Mychel Peoples
Account Director :
Rachel Campbell
Account Manager :
Jide Olaofe
Account Executive :
Amelia Barnes
Design Director :
Phil Rosieur
Designer :
Jon Barnett
Motion Designer :
Jon Harris
Head of Business Affairs :
Helena Tomas
Executive Business Affairs Manager :
Becky Day
Business Affairs Manager :
Lenya James
Brand Content Manager :
Irem Yeloglu
Marketing Communications Manager :
Lyn West
Director of Marketing :
Peter Zillig
Production Company :
MJZ
Director :
Fredrik Bond
Managing Director/Executive Producer :
Lindsay Turnham
Line Producer :
Alicia Richards
Production Manager :
Daniel Gay
Director of Photography :
Rodrigo Prieto
Production Design/Art Direction :
Ernesto Molina
1st AD :
Daniel Mallinson
Editorial Company :
Marshall Street Editors
Editor :
Tim Thornton-Allan
Editor :
Patric Ryan
Editor :
Matt Pochettino
Assistant Editor :
Hannah Yerbury
Assistant Editor :
Curtis Rutherford
Edit Producer :
Faye Butler
Edit Production Assistant :
Emily Tomkinson
Music Company :
Mr Pape
Music Supervisor :
Paul Brown
Music Supervisor :
Chloe Sitton
Music :
Magic Sword
Arrangement :
Joseph Alexander
Performed by :
Dionne Douglas
Music :
Syd Dale
Sound Design & Mix Company :
750 MPH
Sound Design & Mix :
Sam Ashwell
Executive Producer :
Olivia Ray
VFX Company :
1920 SFX
Creative Director :
Bill McNamara
CG Supervisor :
Chris King
CG Supervisor :
Ben Thomas
CG Supervisor :
Will Davies
2D Supervisor :
Chrys Aldred
CG Artist :
Ahmed Ugas
CG Artist :
Andreas Georgihou
CG Artist :
Andrew Cook
CG Artist :
Arda Sernaz
CG Artist :
Baptiste Jaquemet
CG Artist :
Ben Revens
CG Artist :
Camille Fourniols
CG Artist :
Dan Gerhardt
CG Artist :
David Rencsenyi
CG Artist :
Eva Bennett
CG Artist :
Fanny Teisson
CG Artist :
Giacomo Venturi
CG Artist :
Joe Baker
CG Artist :
Mattias Lullini
CG Artist :
Miles Tomalin
CG Artist :
Monika Lesiecka
CG Artist :
Rosie Ashforth
CG Artist :
Tiago Craft
CG Artist :
Tom Cowlishaw
CG Artist :
Victoria Stuart
2D Artist :
Alejandro Marzo
2D Artist :
Kai Davies
2D Artist :
Klaudia Skalska
2D Artist :
Loredana Gangemi
2D Artist :
Lucas Warren
2D Artist :
Matilda Craig
2D Artist :
Taylor Webber
2D Artist :
Tony Wells
2D Artist :
Weronika Holak
DMP Artist :
Valentin Petrov
VFX Producer :
David Keegan
VFX Coordinator :
Molly Russell
Shoot Supervisor :
Bill McNamara
Color :
1920 SFX
Colorist :
Kai Van Beers
Production Company :
Recom Farmhouse
Photographer :
Frederic Schlosser
Photographer Agent :
Frank Kueppers
Production Company :
Man Vs Machine

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