Schneider Beer : Forgiveness

They're sorry, ladies.

Published On
Jan 30, 2013

Editor's Pick

Ogilvy & Mather Argentina and Schneider Beer apologize profusely on behalf of the male species in this hilarious, yet somewhat worrying spot that is sure to draw ire from both genders -- from males that feel they are being cast in the wrong light, and from females that might find the "No for a Yes" situation as excusing assault, or worse.

The theme of the spot is maturation, the idea being that the beer has had plenty of time to do so, and it's only a matter of time until the men in our lives also get mature enough. Until then, all they can say is "sorry."

Credits

Date
Jan 30, 2013
Brand:
Schneider Beer
Client:
Schneider Beer
Agency:
Ogilvy & Mather-Buenos Aires
Executive Creative Director/Production:
Javier Mentasti
Executive Creative Director/Production:
Maximiliano Maddalena
Creative Director:
Juan Pablo Carrizo
Creative Director:
Patricio Elfi
Art Director:
Tómas Duhalde
Art Director:
Juan Ignacio Peirano
Copywriter:
Tómas Duhalde
Copywriter:
Guido Freiberg
Head of Art:
Diego Grandi
Head of Audio and Visual Production:
Valeria Pinto
Agency Producer:
Alejandro Travaglini
Production House:
Landia
Director:
Luciano Podcaminsky
Creative Assistant:
Agustin Carbonere
Photography Director:
Demian Rodenstein
Executive Director:
Claudio Amoedo
General Production:
Laureana Ferrucci
Editor:
Alejandro Nakano
Post Producer:
Wolf
Post Production Coordinator:
Julin Lpez Coppola
Music:
Music Box

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Project Type