Schneider Beer : Forgiveness

They're sorry, ladies.

Published On
Jan 29, 2013

Editor's Pick

Ogilvy & Mather Argentina and Schneider Beer apologize profusely on behalf of the male species in this hilarious, yet somewhat worrying spot that is sure to draw ire from both genders -- from males that feel they are being cast in the wrong light, and from females that might find the "No for a Yes" situation as excusing assault, or worse.

The theme of the spot is maturation, the idea being that the beer has had plenty of time to do so, and it's only a matter of time until the men in our lives also get mature enough. Until then, all they can say is "sorry."


Jan 30, 2013
Brand :
Schneider Beer
Client :
Schneider Beer
Agency :
Ogilvy & Mather-Buenos Aires
Executive Creative Director/Production :
Javier Mentasti
Executive Creative Director/Production :
Maximiliano Maddalena
Creative Director :
Juan Pablo Carrizo
Creative Director :
Patricio Elfi
Art Director :
Tómas Duhalde
Art Director :
Juan Ignacio Peirano
Copywriter :
Tómas Duhalde
Copywriter :
Guido Freiberg
Head of Art :
Diego Grandi
Head of Audio and Visual Production :
Valeria Pinto
Agency Producer :
Alejandro Travaglini
Production House :
Director :
Luciano Podcaminsky
Creative Assistant :
Agustin Carbonere
Photography Director :
Demian Rodenstein
Executive Director :
Claudio Amoedo
General Production :
Laureana Ferrucci
Editor :
Alejandro Nakano
Post Producer :
Post Production Coordinator :
Julin Lpez Coppola
Music :
Music Box

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