Freshpet is no joke in ad with Steve Schirripa and other wiseguys
The ‘Sopranos’ star and dog lover anchors a new spot from Terri & Sandy and director Dan Opsal
Editor's Pick
Show Freshpet some respect, or you may get whacked.
That’s the message of a new spot from agency Terri & Sandy and Hungry Man director Dan Opsal, starring Steve Schirripa of “The Sopranos” and other actors from mafia movies and shows. In the spot, even the dog gets nervous when an associate of Schirripa’s throws some shade on Freshpet after finding a bag of it in the fridge. The guy soon finds himself bagged as well.
Also read: Meghan Trainor writes an original song about being a dog mom for Freshpet
The spot debuted during Netflix’s Christmas Day NFL games in 30- and 15-second versions. The :60 launches online this week. It follows another recent celeb spot from the brand, starring Megan Trainor.
“Freshpet is a dream client, and this was a dream project because it let us take our campaign to trunk-slamming extremes,” said Todd Condie, creative director at Terri & Sandy. “As a dog lover and verified ‘back-room boss,’ Steve Schirripa was literally perfect for the part. To top it off, we got to surround Steve with some of the world’s greatest character actors and pair them with a top-notch director, Dan Opsal, who absolutely nailed the vibe.”
More Creativity coverage from Ad Age:
- The 25 best ads of 2024.
- Take our 2024 year-in-review quiz.
- Browse our daily Creativity roundups.
- Director Lauren Greenfield on teens and toxic social media.
Sign up for our daily Creativity newsletter to see the best stories of the day.
Credits
- Date
- Jan 02, 2025
- Client :
- Freshpet
- Agency :
- Terri & Sandy
- President & Co-Founder :
- Scott Morris
- Chief Operating Officer :
- Nicki Baty
- VP Marketing :
- Katherine Crook
- Art Director :
- Katie Hanifin
- Senior Communications Manager :
- Polly Foster
- Project Manager :
- Kylie Quinn
- Co-Founder & Co-CEO :
- Sandy Greenberg
- Creative Director :
- Todd Condie
- Creative Director :
- Mike Cicale
- Senior Copywriter :
- Charlie Higgins
- Senior Art Director :
- Parker Lee
- Copywriter :
- Jess Mannino
- Art Director :
- Yuliya Kosheeva
- Executive Producer :
- Daniel Maughan
- Head of Client Services :
- Lauren Rubenstein
- Account Director :
- Matthew Klesel
- Senior Business Affairs Manager :
- Ori Krahe
- Production Company :
- Hungry Man
- Director :
- Dan Opsal
- Executive Producer :
- Caleb Dewart
- Executive Producer :
- Kim Dellara
- Executive Producer :
- Franchesca McDowell
- Line Producer :
- Buzzy Cancilla
- Director of Photography :
- Mike Berlucchi
- Editorial :
- Cosmo Street Editorial
- Editor :
- Tom Scherma
- Editor :
- Dave Otte
- Assistant Editor :
- Brian Gladstone
- Edit Producer :
- Colby Eaton
- Head of Production :
- Anne Lai
- Head of Production :
- Luiza Naritomi
- Executive Producer :
- Maura Woodward
- Finishing :
- The End
- Finishing Producer :
- Elsa Idrizi
- Head of Production :
- Cara Flynn
- Flame Artist :
- Rob Meade
- Color :
- Company 3
- Colorist :
- Tim Masick
- Producer :
- Alexandra Garcia Ortiz
- Music Sound Design and Mix :
- Heavy Duty
- Executive Producer :
- Zach Pollakoff
Need a credit fix? Contact the Creativity Editors
