Cossette-Vancouver : Fruitcake, Reinvented
A challenge!
Published On
Dec 10, 2012
Editor's Pick
The fruitcake is a reviled dessert. So reviled, in fact, that 13% of people who buy it are buying it to be "ironic." So, a challenge was born. Cossette Vancouver embarks on a scientific journey to turn fruitcake into something that people will love. Check out the recipe, and directions, on this site.
Credits
- Date
- Dec 11, 2012
- Creative Director :
- Michael Milardo
- Creative Director :
- Nick Richards
- Art Director :
- Bart Batchelor
- Copywriter :
- Kate Roland
- Designer :
- Andrew MacPhee
- Web Design/Development :
- Cameron McNab
- Agency Producer :
- Andrea MacFarlane
- Agency Producer :
- April Haffenden
- Studio Artist :
- Rob Horsman
- Studio Artist :
- Connie Fu
- Photographer :
- Philip Jarmain
- Photographer :
- Andrew MacPhee
- Video Director/Editor :
- Chris Nielsen
- Sound Design :
- Wave
- Agency :
- Cossette-Vancouver
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Project Type