Garmin watch ad captures the multi-sensory euphoria of running

Film promoting brand's Forerunner watch was directed by Kacper Larski of Eleanor

Published On
Mar 10, 2022

Editor's Pick

“Why do we run?” is the question at the center of this ad promoting Garmin’s Forerunner watch line. Rather than providing a simple answer, the film seeks to illustrate the varied sensations athletes experience with the sport, from heavy-breathed footfalls to endorphin-fueled euphoria.

Created in-house and directed by Kacper Larski out of production company Eleanor, the film sprints through various styles and soundscapes. It traverses glowing city streets, rain-drenched forests, snowy peaks and even a galactic track that winds through the stars.

On the heels of each runner, the camera finds a different personality—sometimes gliding smoothly against the booming bass of a pop song and other times shaking frenetically along to the sounds of gasping breath. Larski’s visual expressiveness comes close to making one want to lace up their sneakers and go for a run themselves.

Throughout the 90-second spot, a calm-voiced narrator explores the question of why we run:

“Do our bodies just feel better in motion?” he wonders. “Do we run to compete against ourselves or to be part of a community of lunatics?” The poetic musings compliment the escalating sweat and struggles of the runners that heave, fall and shout. No answer is found by the end of the film that ends with the tagline, “whatever the reason, Forerunner is for runners.”

Credits

Date
Mar 11, 2022
Client :
Garmin
Director :
Eleanor
Garmin Global Executive Producer :
Maggie Wasserman
Garmin Global Creative Director VP / Writer :
Brian Brooker
Garmin Global Creative Director / Art Director :
Ryan Glendening
Production Company :
Eleanor
Executive Producer :
Sophie Gold
Director :
Kacper Larski
DOP :
Cole Graham
Offline :
Outsider Editorial
Editor :
Chris Murphy
Executive Producer :
Kristina Anzlinger
Color & VFX :
Alter Ego
Colorist :
Conor Fisher at Alter Ego
Online Artist :
David Whiteson
Executive Producer :
Jane Garrah
Audio :
OSO
Audio Creative Director :
Harry Knazan
Producer :
Lauren Dobbie

Need a credit fix? Contact the Creativity Editors