Gatorade's pro athletes remember that (surprise!) sports can be fun too
Fernando Tatis Jr., Sydney McLaughlin and Trevor Lawrence star in latest 'Fuel Tomorrow' ad
Editor's Pick
We've seen endless ads from sports-related brands about the grit and determination of pro athletes, but Gatorade reminds us that they're having plenty of fun too.
The brand's new ad from TBWA/Chiat/Day features some of Gatorade's youngest roster athletes, including baseball shortstop Fernando Tatis Jr., track athlete and Olympic gold medalist Sydney McLaughlin, NFL quarterback Trevor Lawrence and basketball stars Paige Bueckers and Karl Anthony Towns. Set to the soundtrack of "Back in the Day" by 6Blocc, the film depicts each of them having a blast with with young players on the street and the field, later cutting in glimpses of their present-day success. The aim is to inspire the next generation to enjoy themselves while playing sports.
The spot was directed by Dave Meyers of Radical.Media and is part of Gatorade's ongoing "Fuel Tomorrow" campaign. It marks Bueckers and Lawrence's first appearances for Gatorade. It will run on TV, digital, streaming and linear, and across sports coverage including the Little League World Series, the U.S. Open, Women’s World Hockey Championships, NCAA Football and NFL kick-off.
"'All For Fun' is a reminder that most began playing sports simply because it was fun, and celebrates the joy of the game," said Kalen Thornton, chief marketing officer at Gatorade, in a statement. “We hope this inspires the next generation and reminds others to create positive experiences no matter what game they play.”
Credits
- Date
- Aug 09, 2022
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Production Company :
- RadicalMedia
- Director :
- Dave Meyers
- Chief Marketing Officer :
- Kalen Thornton
- Head of Consumer Engagement :
- Brandi Ray
- Director of Marketing :
- Nick Lopezzo
- Brand Campaign Manager :
- Forrest Johnson
- Marketing Senior Manager :
- Keri Lockett
- Marketing Manager :
- Kyle Grote
- Marketing Associate Manager :
- Connor Wudrick
- Cost Consultant :
- Sharon Groh
- Cost Consultant :
- Sheila Flaherty
- Executive Creative Director :
- Caleb Jensen
- Group Creative Director :
- Mark Peters
- Sr Art Director :
- Dan Hales
- Sr Copywriter :
- Stew Tribe
- Chief Design Officer :
- Bruno Regalo
- Associate Digital Design Director :
- Thiago Matsunaga
- Senior Project Manager :
- Alice Pavilsko
- Craft Production Manager :
- Alessandra Horn
- Director of Production :
- Guia Iacomin
- Content Producer :
- Claire Allman
- Art Producer :
- Karly DeWees
- Associate Producer :
- Linnea Goodman
- Managing Director :
- Jerico Cabaysa
- Senior Brand Director :
- Robyn Morris
- Brand Supervisor :
- Audrey Sigel
- Brand Executive :
- Kayla Martinez
- Executive Strategy Director :
- Scott MacMaster
- Strategy Director :
- Martin Ramos
- Integrated Strategy Director :
- David Heiser
- Senior Brand Strategist :
- Sheida Karami
- Junior Strategist :
- Trés Jones
- Head of Connections :
- Albert Kim
- Associate Director of Connections Planning :
- Kevin Bautista
- Director of Business Affairs :
- Robin Rossi
- Associate Director of Business Affairs :
- Jennifer Anaya
- Junior Business Affairs Manager :
- Annabel Turrado
- Director of Traffic Operations :
- Dessiah Davis
- Senior Traffic Operations Manager :
- Judy Brill
- Media Agency :
- OMD
- Production :
- Radical Media
- Director :
- Dave Meyers
- President :
- Dustin Callif
- SVP/Head of Commercials :
- Jim Bouvet
- Executive Producer :
- Frank Scherma
- Head of Production :
- Cathy Dunn
- Line Producer :
- Dave Bernstein
- Line Producer :
- Colin Moran
- Production Supervisor :
- Kristi Fiore
- DP :
- Scott Cunningham
- Production Designer :
- Mark Snelgrove
- Stylist :
- Courtney Stern
- Photographer :
- Dominic DiSaia
- Editorial :
- Cabin Editorial
- Editor :
- Nathan Rodgers
- Assistant Editor :
- George Romo
- Managing Partner :
- Carr Schilling
- Executive Producer :
- Adam Becht
- Senior Post Producer :
- Katy Lester
- Color :
- Company3
- Senior Colorist :
- Stefan Sonnenfeld
- Senior Producer Color :
- Blake Rice
- Sound Design & Mix :
- Beacon Street Studios
- Senior Mix/Sound Designer :
- Rommel Molina
- Mix Assistant :
- Kerri Shak
- EP of Mix/Sound Design Producer :
- Kate Vadnais
- VFX & Finishing Company :
- Shape + Light
- VFX Supervisor / Lead Flame :
- Aaron Neitz
- Managing Partner/Creative Director :
- Rob Trent
- Executive Production :
- Scott Boyajan
- Senior VFX Producer :
- Arielle Weir
- Footage Research :
- Stalkr
- Executive Producer :
- Colleen Cavanaugh Anthony
- Project Manager :
- Randall Collett
- Producer :
- Alexis Everhart
- Researcher :
- Jeffrey Harland
- Researcher :
- Chelsea Zerbe
- Researcher :
- Craig Phillips
- Researcher :
- Mike Kho
- Researcher :
- Aaron Sharper
- Researcher :
- Spring McCoy
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