We've seen endless ads from sports-related brands about the grit and determination of pro athletes, but Gatorade reminds us that they're having plenty of fun too.
The brand's new ad from TBWA/Chiat/Day features some of Gatorade's youngest roster athletes, including baseball shortstop Fernando Tatis Jr., track athlete and Olympic gold medalist Sydney McLaughlin, NFL quarterback Trevor Lawrence and basketball stars Paige Bueckers and Karl Anthony Towns. Set to the soundtrack of "Back in the Day" by 6Blocc, the film depicts each of them having a blast with with young players on the street and the field, later cutting in glimpses of their present-day success. The aim is to inspire the next generation to enjoy themselves while playing sports.
The spot was directed by Dave Meyers of Radical.Media and is part of Gatorade's ongoing "Fuel Tomorrow" campaign. It marks Bueckers and Lawrence's first appearances for Gatorade. It will run on TV, digital, streaming and linear, and across sports coverage including the Little League World Series, the U.S. Open, Women’s World Hockey Championships, NCAA Football and NFL kick-off.
"'All For Fun' is a reminder that most began playing sports simply because it was fun, and celebrates the joy of the game," said Kalen Thornton, chief marketing officer at Gatorade, in a statement. “We hope this inspires the next generation and reminds others to create positive experiences no matter what game they play.”