Gatorade's pro athletes remember that (surprise!) sports can be fun too

Fernando Tatis Jr., Sydney McLaughlin and Trevor Lawrence star in latest 'Fuel Tomorrow' ad

Published On
Aug 09, 2022

Editor's Pick

We've seen endless ads from sports-related brands about the grit and determination of pro athletes, but Gatorade reminds us that they're having plenty of fun too. 

The brand's new ad from TBWA/Chiat/Day features some of Gatorade's youngest roster athletes, including baseball shortstop Fernando Tatis Jr., track athlete and Olympic gold medalist Sydney McLaughlin, NFL quarterback Trevor Lawrence and basketball stars Paige Bueckers and Karl Anthony Towns. Set to the soundtrack of "Back in the Day" by 6Blocc, the film depicts each of them having a blast with with young players on the street and the field, later cutting in glimpses of their present-day success. The aim is to inspire the next generation to enjoy themselves while playing sports.

The spot was directed by Dave Meyers of Radical.Media and is part of Gatorade's ongoing "Fuel Tomorrow" campaign. It marks Bueckers and Lawrence's first appearances for Gatorade. It will run on TV, digital, streaming and linear, and across sports coverage including the Little League World Series, the U.S. Open, Women’s World Hockey Championships, NCAA Football and NFL kick-off. 

"'All For Fun' is a reminder that most began playing sports simply because it was fun, and celebrates the joy of the game," said Kalen Thornton, chief marketing officer at Gatorade, in a statement. “We hope this inspires the next generation and reminds others to create positive experiences no matter what game they play.”


Aug 09, 2022
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Production Company :
Director :
Dave Meyers
Chief Marketing Officer :
Kalen Thornton
Head of Consumer Engagement :
Brandi Ray
Director of Marketing :
Nick Lopezzo
Brand Campaign Manager :
Forrest Johnson
Marketing Senior Manager :
Keri Lockett
Marketing Manager :
Kyle Grote
Marketing Associate Manager :
Connor Wudrick
Cost Consultant :
Sharon Groh
Cost Consultant :
Sheila Flaherty
Executive Creative Director :
Caleb Jensen
Group Creative Director :
Mark Peters
Sr Art Director :
Dan Hales
Sr Copywriter :
Stew Tribe
Chief Design Officer :
Bruno Regalo
Associate Digital Design Director :
Thiago Matsunaga
Senior Project Manager :
Alice Pavilsko
Craft Production Manager :
Alessandra Horn
Director of Production :
Guia Iacomin
Content Producer :
Claire Allman
Art Producer :
Karly DeWees
Associate Producer :
Linnea Goodman
Managing Director :
Jerico Cabaysa
Senior Brand Director :
Robyn Morris
Brand Supervisor :
Audrey Sigel
Brand Executive :
Kayla Martinez
Executive Strategy Director :
Scott MacMaster
Strategy Director :
Martin Ramos
Integrated Strategy Director :
David Heiser
Senior Brand Strategist :
Sheida Karami
Junior Strategist :
Trés Jones
Head of Connections :
Albert Kim
Associate Director of Connections Planning :
Kevin Bautista
Director of Business Affairs :
Robin Rossi
Associate Director of Business Affairs :
Jennifer Anaya
Junior Business Affairs Manager :
Annabel Turrado
Director of Traffic Operations :
Dessiah Davis
Senior Traffic Operations Manager :
Judy Brill
Media Agency :
Production :
Radical Media
Director :
Dave Meyers
President :
Dustin Callif
SVP/Head of Commercials :
Jim Bouvet
Executive Producer :
Frank Scherma
Head of Production :
Cathy Dunn
Line Producer :
Dave Bernstein
Line Producer :
Colin Moran
Production Supervisor :
Kristi Fiore
DP :
Scott Cunningham
Production Designer :
Mark Snelgrove
Stylist :
Courtney Stern
Photographer :
Dominic DiSaia
Editorial :
Cabin Editorial
Editor :
Nathan Rodgers
Assistant Editor :
George Romo
Managing Partner :
Carr Schilling
Executive Producer :
Adam Becht
Senior Post Producer :
Katy Lester
Color :
Senior Colorist :
Stefan Sonnenfeld
Senior Producer Color :
Blake Rice
Sound Design & Mix :
Beacon Street Studios
Senior Mix/Sound Designer :
Rommel Molina
Mix Assistant :
Kerri Shak
EP of Mix/Sound Design Producer :
Kate Vadnais
VFX & Finishing Company :
Shape + Light
VFX Supervisor / Lead Flame :
Aaron Neitz
Managing Partner/Creative Director :
Rob Trent
Executive Production :
Scott Boyajan
Senior VFX Producer :
Arielle Weir
Footage Research :
Executive Producer :
Colleen Cavanaugh Anthony
Project Manager :
Randall Collett
Producer :
Alexis Everhart
Researcher :
Jeffrey Harland
Researcher :
Chelsea Zerbe
Researcher :
Craig Phillips
Researcher :
Mike Kho
Researcher :
Aaron Sharper
Researcher :
Spring McCoy

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