We wrote, directed, edited and finished spots that focused on shows across three genres of programming: The FBI franchises, Survivor, and Ghosts. In each spot, we played into insider fan knowledge, naming characters after fan favorite contestants (in the case of Survivor) and hiding fan easter eggs (in the case of The FBIs), and teasing why the show is so good in the case of the less-well-known Ghosts series. The spots used VO from talent, such as Jeff Probst, Jeremy Sisto (FBIs), and Brandon Scott Thomas to play off the actors and add to the fun.