Nike Uses Ayrton Senna's Words to Inspire Young Brazilians
Film By W+K Brazil Breaks as World Cup Kicks Off
Jun 16, 2014
As the world's eyes turn to Brazil, Nike Football has released a new spot by Wieden + K ennedy Sao Paolo that aims to inspire the Brazilian nation with the words of Ayrton Senna. In the film, entitled "Get There," a voice recording from the late Formula 1 driver plays alongside footage of young Brazilians.
"Regardless of who you are, regardless of your social position -- the highest or the lowest-- have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God. Because one day, you will get there. Somehow, you will get there," says Senna. The spot is the latest in the brand's "Dare to Be Brazilian" campaign that originally launched in November 2013. It was directed by Ian Ruschel via Stink Brazil.