Levi's : Gif Thread

Party photos go GIF.

Published On

Oct 02, 2012

Editor's Pick

To help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, last month, W+K Tokyo took the typical fashion party snapshot and added a twist. By shooting with a stereo lens, each photo captured two shots from slightly different angles. The agency then combined these into animated gifs with a 3D effect. During the party, the results were uploaded to an online gallery in real time, so party goers and their friends could see and share the results.

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Credits

Date: Oct 03, 2012

Brand :: Levi's

Client :: Levi's

Agency :: Wieden & Kennedy-Tokyo

Executive Creative Director/Production :: Tota Hasegawa

Executive Creative Director/Production :: Caleb Jansen

Art Director/GIF Creation :: Shane Lester

Creative Technologist :: Yuki Yoshida

Photographer :: Masanori Ikeda

Photographer :: Keiichi Terabayashi

Producer :: Kozo Asakawa

Need a credit fix? Contact the Creativity Editors

Industry

Fashion

Retail

Project Type