Honda (UK) : Grrr
Can hate be good? Can hate be great? The answer is yes. This award-sweeping instant classic, released in 2004, was the prime example of a fine-tuned idea that marries concept and execution perfectly timed for the age of marketing cynicism.
Published On
Jul 02, 2007
Editor's Pick
The message, quite simply, was if you hate something, change it and make it better, as sung (and whistled) by Garrison Keillor and demonstrated by super-cute animals in a rainbow-colored meadow. They cant stand noisy, smelly diesel engines"Hondas new, cleaner model is much better"and attack one with sledgehammers along with the infectious tune. Its critic-proof, endlessly singable and a revolutionary message.
Credits
- Date
- Jul 03, 2007
- Music Company :
- Amber Music
- Production Company :
- Nexus
- Sound Studio :
- Wave
- Client :
- Honda (UK)
- Director :
- Smith & Foulkes
- Creative :
- Michael Russoff
- Creative :
- Sean Thompson
- Creative Director :
- Kim Papworth
- Creative Director :
- Tony Davidson
- Agency Producer :
- Rob Steiner
- Agency Producer :
- Charlie Tinson
- Agency Producer :
- Julia Parfitt
- Agency Creative :
- Sean Thompson
- Agency Creative :
- Michael Russoff
- Agency Creative :
- Richard Russell
- Arranger :
- John Waddell
- Arranger :
- Will Parnell
- Agency :
- Wieden & Kennedy-London
- Brand :
- Honda (UK)
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