Guinness pays tribute to Japan's female rugby pioneers in uplifting World Cup film
Longform ad by AMV BBDO will also air as TV spot
Editor's Pick
Ahead of next month's Women's Rugby World Cup, Guinness Europe has debuted an inspiring and uplifiting film that pays tribute to a group of women's rugby players who pioneered the sport in Japan in the 1980s.
In the film we meet former players from Liberty Fields RFC, a Tokyo Club, who represented their country at the 1989 women's World Cup. With footage from their playing days interspersed with interviews from the present day, we learn about their love for the sport, dedication to practice and how even a crushing defeat on the world stage made them glad that there were so many other women playing top-level rugby in the world.
Along with the five-minute documentary seen here, there's a TV ad version running in the U.K. from tonight. The campaign is by AMV BBDO and the film was directed by Eliot Rausch at Stink Films.
Credits
- Date
- Aug 15, 2019
- Client :
- Guinness
- Agency :
- AMV BBDO-London
- Creative Director :
- Nick Hulley
- Creative Director :
- Nadja Lossgott
- Copywriter :
- Alex Grieve
- Art Director :
- Adrian Rossi
- Social Creative :
- Zak Loney
- Agency Planner :
- David Edwards
- Agency Planner :
- Lisa Stoney
- Agency Planner :
- Alaina Crystal
- Agency Account Team :
- Michael Pring
- Agency Account Team :
- Nick Andrew
- Agency Account Team :
- Tessa Brisbane
- Agency Account Team :
- Luke Hickey
- Agency Account Team :
- Sam Ayre
- Agency Account Team :
- Flynn Leslie
- Agency Producer :
- Nick Godden
- Agency Producer :
- Frankie Burwell-Wright
- Media Agency :
- Carat
- Production Company :
- Stink Films
- Director :
- Eliot Rausch
- Documentary Director :
- Mackenzie Sheppard
- Local Production Company :
- Mr Postive
- Production Co. Producer :
- Ben Croker
- Editor :
- Russell Icke
- Post Production Company :
- Untold Studios
- Business Affairs :
- Maxine Thompson
- Audio Post-Production :
- 750
- Sound Engineer :
- Sam Ashwell
- Music Supervisor :
- James Radford
- Music Company :
- Radford Music
- Editor :
- Aika Miyake
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