Guinness pays tribute to Japan's female rugby pioneers in uplifting World Cup film

Longform ad by AMV BBDO will also air as TV spot

Published On
Aug 15, 2019

Editor's Pick

Ahead of next month's Women's Rugby World Cup, Guinness Europe has debuted an inspiring and uplifiting film that pays tribute to a group of women's rugby players who pioneered the sport in Japan in the 1980s.

In the film we meet former players from Liberty Fields RFC, a Tokyo Club, who represented their country at the 1989 women's World Cup. With footage from their playing days interspersed with interviews from the present day, we learn about their love for the sport, dedication to practice and how even a crushing defeat on the world stage made them glad that there were so many other women playing top-level rugby in the world. 

Along with the five-minute documentary seen here, there's a TV ad version running in the U.K. from tonight. The campaign is by AMV BBDO and the film was directed by Eliot Rausch at Stink Films. 


Aug 15, 2019
Client :
Agency :
Creative Director :
Nick Hulley
Creative Director :
Nadja Lossgott
Copywriter :
Alex Grieve
Art Director :
Adrian Rossi
Social Creative :
Zak Loney
Agency Planner :
David Edwards
Agency Planner :
Lisa Stoney
Agency Planner :
Alaina Crystal
Agency Account Team :
Michael Pring
Agency Account Team :
Nick Andrew
Agency Account Team :
Tessa Brisbane
Agency Account Team :
Luke Hickey
Agency Account Team :
Sam Ayre
Agency Account Team :
Flynn Leslie
Agency Producer :
Nick Godden
Agency Producer :
Frankie Burwell-Wright
Media Agency :
Production Company :
Stink Films
Director :
Eliot Rausch
Documentary Director :
Mackenzie Sheppard
Local Production Company :
Mr Postive
Production Co. Producer :
Ben Croker
Editor :
Russell Icke
Post Production Company :
Untold Studios
Business Affairs :
Maxine Thompson
Audio Post-Production :
Sound Engineer :
Sam Ashwell
Music Supervisor :
James Radford
Music Company :
Radford Music
Editor :
Aika Miyake

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