Lenny Kravitz and James Franco Suck at Guitar Hero in Latest Ad for Revamped Game

Portlandia's Jonathan Krisel Directs Trailer for Guitar Hero Live

Published On
Oct 05, 2015

Editor's Pick

Lenny Kravitz and James Franco seek to outdo each other's rock star moves in the latest trailer for Activision's Guitar Hero Live -- and they both really suck ... at first.

In the spot, Kravitz and Franco each have a go at impressing the responsive crowd in the game -- but their performances fall flat ("Who brings a You Suck sign to a concert?" asks an incredulous Franco. "James Franco fans, apparently," zings back Kravitz). It's only when they team up to rock the crowd (while touching butts like the real pros) that things go better, although Franco gets a little carried away.

Caviar's Jonathan Krisel, co-creator of Portlandia and a SNL veteran, directed the stars, who according to creative agency 72andSunny are both huge fans of the game. "As filming went on, the two got the hang of the game and even added some of their own style to their set," said the agency in a statement.

Guitar Hero Live launches October 20, after returning from a five-year absence. New features include a live action audience and a redesigned guitar controller that makes it both "easier to learn for beginners like Franco and yet harder to master for veterans like Kravitz." The new ad happened to debut right before competitor music game, Rock Band 4 from Harmonix, released today.


Oct 05, 2015
Brand :
Client :
Agency :
Chief Executive Officer :
Eric Hirshberg
Chief Marketing Officer :
Tim Ellis
Vice President, Consumer Marketing :
Ian Trombetta
Senior Manager of Consumer Marketing :
Orlando Baeza
Coordinator of Consumer Marketing :
Jared Castle
Chief Creative Officer :
Glenn Cole
Executive Creative Director :
Bryan Rowles
Group Creative Director :
Frank Hahn
Creative Director/Designer :
Peter Vattanatham
Creative Director/Writer :
Tim Wolfe
Lead :
Evan Brown
Senior Designer :
Jon Hall
Writer :
Ryan Iverson
Group Director, Strategy :
John Graham
Group Director, Strategy :
Bryan Smith
Senior Strategist :
Hamish Cameron
Strategist :
Jake Watt
Group Brand Director :
Mike Parseghian
Brand Director :
Torie Gleicher
Brand Manager :
Sarah Donze
Brand Coordinator :
Mariam Al-Hooty
Chief Production Officer :
Tom Dunlap
Director, Film Production :
Sam Baerwald
Executive Producer :
Dan Ruth
Senior Producer :
Kara Fromhart
Senior Producer :
Zeynep Taslica
Senior Producer :
Dave Stephenson
Business Affairs Director :
Michelle McKinney
Business Affairs Director :
Alex Lebosq
Business Affairs Coordinator :
Ashley Pesses
Production Company :
Director :
Jonathan Krisel
Executive Producer :
Michael Sagol
Director, Photography :
Damian Acevedo
Head of Production :
Kelly Bowen
Edit Company :
Rock, Paper, Scissors
Editor :
David Brodie
Editor :
Gabriel Britz
Editor :
Carlos Arias
Post Producer :
Dina Ciccotello
Recording and Mix :
Lime Studios
Audio Mixer :
Zac Fisher
Executive Producer :
Susie Boyajan
Visual Effects/Online :
Senior Flame Artist :
Thomas Downs
Producer :
Sumer Zuberi
Telecine :
Colorist :
Siggy Ferstl
Producer :
Matt Moran

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