Ikea : Have a Go

Are you ready for combat?

Published On
Aug 12, 2011

Editor's Pick

IKEA mixes Braveheart and interior design in this thunderous new spot from The Monkeys, formerly known as Three Drunk Monkeys.

The spot is the first part of a new brand platform, called "Have a Go," which encourages customers to take charge and fight against humdrum interior design. The spot stars some actual real-life IKEA customers, chosen after the agency sent out an open casting call to the brand's fans.

An accompanying page on the IKEA Australia website also lets customers "Have a Go" with various shopping tools and products. More executions in online, outdoor, print and television will roll out over the next few months, leading up to the grand opening of the new IKEA store in Melbourne in September.

Credits

Date
Aug 12, 2011
Brand:
Ikea
Client:
Ikea
Agency:
The Monkeys
Director:
Hamish Rothwell
Executive Creative Director:
Justin Drape
Executive Creative Director:
Scott Nowell
Creative Director:
Leslie Ali
Creative Team:
Tim Green
Creative Team:
Tim Cairns
Digital Creative:
Kristian Saliba
Head of Broadcast Production:
Thea Carone
Executive Planning Director:
Fabio Buresti
Digital Director:
Ben Cooper
Strategic Planner:
Fiona Lake
Group Content Director:
Clare Jones
Content Director:
Kate Blackadder
Content Manager:
Ted Bergeron
Production Company:
Goodoil Films
Executive Producer:
Sam Long
Director, Photography:
Russell Boyd
Mix and Sound Design:
Simon Kane @ Song Zu
Music:
Elliot Wheeler
Producer:
Emma Hoy @ Turning Studios
Post Production:
Fin Design and Effects
Marketing Manager:
Rebecca Darley
Advertising Manager:
Ellie Quinti
Marketing Specialist:
Jacqueline Ling

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Project Type