Subscribe
Work

Heineken Silver's launch campaign plays on the fakeness of Instagram

(Heineken)
AJ
By:
Alexandra Jardine
April 15, 2022 10:42 AM

Having debuted its new Heineken Silver variant with a spoof metaverse launch, now Heineken is promoting the brand to Gen Z with a playful campaign that again extols the benefits of real life over digital connections.

Featured Stories

CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG

The Brawny man is getting a makeover and introducing three-ply paper towels.

JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI
EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Food & Beverage
Why Busch Light is winning the bargain beer game
Food & Beverage
JS
By:
Jon Springer
Why Busch Light is winning the bargain beer game

Latest News

Leo U.S. hires Cristina Reina as chief experience officer
Inside top CMOs’ evolving AI and budgeting strategies
The top 5 creative campaigns to know about right now
Why creative judging needs to evolve as fast as AI-generated work
Staying current is easy with newsletters delivered straight to your inbox.

See More in Work

Warheads blows up its mascot, Wally, to debut an explosive new candy
Life360’s fun, gory musical captures a mother’s dread about her teen’s safety
Mentos’ 1990s jingle continues TikTok comeback with creator Carter Vail
Ikea furniture helps with DIY projects, too, in clever before-and-after ads
Staying current is easy with newsletters delivered straight to your inbox.