Heinz Ketchup made an IMDB page for itself to get credit for all its movie roles
Listing idea from Rethink Canada got pulled so brand is turning to consumers for help
Feb 06, 2020
Ahead of the Oscars, Heinz Ketchup attempted to cement its place in Hollywood history by creating an IMDB page listing the condiments’ credits in various films—including its bit parts in films such as "Heat," "Groundhog Day" and "Benny and Joon."
But after about a week, the platform ended up killing the listing, so Heinz and agency Rethink Toronto turned the idea into a contest. Now they're asking fans to share the ketchup’s famous appearances on social media for a chance to win the red stuff for free. The film promoting the effort spotlights what's perhaps 57's most famous appearance, alongside Meg Ryan and Billy Crystal in the iconic diner scene from "When Harry Met Sally."