Heinz Ketchup made an IMDB page for itself to get credit for all its movie roles

Listing idea from Rethink Canada got pulled so brand is turning to consumers for help

Published On
Feb 06, 2020

Editor's Pick

Ahead of the Oscars, Heinz Ketchup attempted to cement its place in Hollywood history by creating an IMDB page listing the condiments’ credits in various films—including its bit parts in films such as "Heat," "Groundhog Day" and "Benny and Joon." 

Heinz on IMDB

But after about a week, the platform ended up killing the listing, so Heinz and agency Rethink Toronto turned the idea into a contest. Now they're asking fans to share the ketchup’s famous appearances on social media for a chance to win the red stuff for free. The film promoting the effort spotlights what's perhaps 57's most famous appearance, alongside Meg Ryan and Billy Crystal in the iconic diner scene from "When Harry Met Sally."

On Facebook and Instagram, fans have already surfaced memorable Heinz 57 performances in "The Shining," "Goodfellas," "E.T." and more. 
 

Credits

Date
Feb 06, 2020
Client:
Heinz
Agency:
Rethink Communications-Toronto
Head of Brand Build Communications & Innovation:
Nina Patel
Senior Brand Manager:
Brian Neumann
CCO:
Aaron Starkman
CCO:
Christina Yu
Creative Director:
Mike Dubrick
Creative Director:
Nicolas Quintal
Art Director:
Hayley Hinkley
Art Director:
Vanessa Harbec
Writer:
Jacquelyn Parent
Writer:
Matthieu Lacombe
Illustrator:
Erin Maguire
Strategist:
Julian Morgan
Strategist:
Sean McDonald
Broadcast Producer:
Spencer Houghton
Broadcast Producer:
Anna Tricini
Editor:
Stephen Parker
Post Production House:
R+D Productions
On-Line:
R+D Productions
Audio House:
Vapor RMW
Group Account Director:
Amy Greenspoon
Account Director:
Kai de Bruyn Kops
Account Manager:
Sarah Shiff

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Project Type