Chilling Film Presents Child's Terrifying War Experience as a First-Person Shooter

British Charity War Child's Film Is Based on Testimonials From Real War Zones

Published On
Jul 27, 2015

Editor's Pick

This chilling online film from British charity War Child presents the viewer with a horrific insight into the experience of a child in a war zone, as if you're playing a video game.

The film is by London agency Toad, which says it was inspired both by the testimony of children in War Child's projects across Africa and the Middle East, as well as first person shooter games. Instead of choosing to play a skilled soldier, the viewer selects a scared, unarmed child called Nima, and is taken through her terrifying experience step by step. She goes from playing in her room to hearing soldiers approach and escaping her apartment to track down her father while being shot at.

At the end, the film reminds us that less than 3% of humanitarian funding is spent on protecting children in war zones and directs the viewer to sign War Child's petition targeting the upcoming World Humanitarian Summit in May 2016.

Credits

Date
Jul 27, 2015
Agency:
Toad
Brand:
War Child
Client:
War Child
Creative Director:
Guy Davidson
Creative Director:
Daniel Clarke
Creative Director:
Heydon Prowse
Production Company:
Mother's Best Child
Director:
Daniel Lucchesi
Co-Director:
Heydon Prowse
Editor:
Elliot Windsor
Producer:
Heydon Prowse
Producer:
Guy Davidson
Post Production Coordinator:
John Thompson
Sound Effects:
Andy Ryder
Colorist:
Jack McGinity
Post Production:
H&M Ogilvy One
Audio Producer:
Liam Conwell
Music:
Jamie Perera

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