New Era Tips Its Cap to Jackie Robinson in Timely Spot
Marks anniversary of his first Major League game
Apr 14, 2013
New Era doffs its hat to the man who knew what it meant to be first in a serious new commercial for the brand. "First Changes Everything" is a nicely shot film featuring people tipping their caps in honor of Jackie Robinson -- a timely spot, as today, April 15, marks the anniversary of when the Brooklyn Dodgers started him at first base, back in 1947. Agency was Pereira & O'Dell, New York, with production by Rooster. A digital element lets you send photos, videos and tweets of yourself "tipping your hat" in his honor.