A Real Honda Races a Virtual One in a Mixed Reality Race With Forza Motorsport

Things Just Got Really Futuristic on the Real-World Race Track

Published On
Feb 23, 2018

Editor's Pick

If you pit a real Honda against a video game Honda, which one would win? To promote its Civic Type R vehicle, Honda teamed with Microsoft video game "Forza Motorsport 7" to find out, in a mixed reality race between an actual 2018 Civic Type R and a virtual one.

Pro IndyCar driver Graham Rahal went head-to-head with pro gamer Peter Jeakins in the unconventional face-off conceived out of RPA. It saw Jeakins taking the wheel at Microsoft's Turn 10 Studios in Seattle, where he made his best lap time on the Road Atlanta race track in the video game. Rahal then got his turn on the real Road Atlanta track in Georgia, driving a Civic with a mixed-reality windshield that allowed him to see Jeakins' moves, in real-time, from the game.

You'll have to watch to see who won, but let's just say that Honda scored.

The automaker broadcast the video on its Facebook page, while both racers promoted it through their social channels.

Credits

Date
Feb 23, 2018
Agency:
RPA
Brand:
Honda
Client:
Honda
Agency:
RPA
Assistant Vice President, Marketing:
Susie Rossick
Manager, Social Marketing:
Jessica Fini
Assistant Manager, Social Marketing:
Lisa Stessman
Social Media:
Melly Ramirez
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Senior Vice President, Chief, Creative Development:
Jason Sperling
Vice President/ Creative Director, Social Media:
J Barbush
Creative Director:
Mike Van Linda
Creative Director:
Fabiano de Queiroz
Associate Creative Director:
Matthew Pullen
Associate Creative Director:
Jon Murray
Executive Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Director, Video Production:
Isadora Chesler
Vice President, Director, Digital Production:
Dave Brezinski
Vice President, Executive Digital Producer:
Linda Kim
Digital Producer:
Connor Gomez
Producer:
Angela Pascal
Vice President, Director, Business Affairs:
Maria Del Homme
Associate Director, Business Affairs:
KK Davis
Executive Vice President, Chief Client Officer:
Brett Bender
Senior Vice President, Group Account Director:
Adam Blankenship
Account Supervisor:
Kaelin McGill
Account Supervisor:
Alison Bickel
Senior Account Executive:
Aurelia Fulginiti
Assistant Account Executive:
Tracy Van Dang
Manager, Digital Strategy:
Hartman Wong
Specialist, Digital Strategy:
Hanna Samad
Media Director:
Felicia Lau
Digital Media Supervisor:
Brandon Liu
Media Planner:
Kaileigh Ceurvorst
Production Company:
Unit-9
Creative Partner:
Michelle Craig
Director:
Jonathan Pearson
Executive Producer:
Luca De Laurentiis
Creative Director:
Davide Bianca
Producer:
Patrick Malloy
Production Manager:
Sarah Barson
Director, Photography:
Eric Koretz
Additional Camera:
Jacob Hinmon
Digital/Tech Producer:
Marc D'Souza
Tech Lead:
Dimitrios Doukas
Hardware Dev:
Christian Bianchini
Editorial:
Kevin
Executive Creative Director/Partner:
Tim Davies
Senior Executive Producer/Partner:
Sue Troyan
Executive Producer:
Jason Cohon
Visual Effects Producer:
Antonio Hardy
Visual Effects Coordinator:
Andrew Cowderoy
Compositor:
Steve Gibbons
Compositor:
Marisa Chin
Editor:
Matt McKenna
Visual Effects Studio:
Ingenuity Studios
Visual Effects Supervisor:
David Lebensfeld
Visual Effects Supervisor:
Grant Miller
Visual Effects Executive Producer:
Matthew Poliquin
Visual Effects Producer:
Kieley Culbertson
Visual Effects Coordinator:
Mario Grilli
Visual Effects Comp Supervisor:
Zhe Chong
Compositing:
Alisah Kress
Compositing:
April Singleton
Compositing:
Danny Corona
Compositing:
Chris Vasquez
Compositing:
Gerry Kodo
Lead Animator:
Chris Cannavo
Animator:
Lucas Smarker
Animator:
Evelyn Hernandez
Animator:
Taylor Reynolds
Effects/CG Artist:
Nick Donatelli
Visual Effects Editor:
Justin Owades
Color:
Roving Pictures Company
Colorist:
Matthew Schwab
Partner/Executive Producer:
Debbi Landon
Engineer/Partner:
Dan Hart
Head of Production:
Caroline OSullivan
Composer:
Greg Chun

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Project Type