A Real Honda Races a Virtual One in a Mixed Reality Race With Forza Motorsport

Things Just Got Really Futuristic on the Real-World Race Track

Published On
Feb 23, 2018

Editor's Pick

If you pit a real Honda against a video game Honda, which one would win? To promote its Civic Type R vehicle, Honda teamed with Microsoft video game "Forza Motorsport 7" to find out, in a mixed reality race between an actual 2018 Civic Type R and a virtual one.

Pro IndyCar driver Graham Rahal went head-to-head with pro gamer Peter Jeakins in the unconventional face-off conceived out of RPA. It saw Jeakins taking the wheel at Microsoft's Turn 10 Studios in Seattle, where he made his best lap time on the Road Atlanta race track in the video game. Rahal then got his turn on the real Road Atlanta track in Georgia, driving a Civic with a mixed-reality windshield that allowed him to see Jeakins' moves, in real-time, from the game.

You'll have to watch to see who won, but let's just say that Honda scored.

The automaker broadcast the video on its Facebook page, while both racers promoted it through their social channels.


Feb 23, 2018
Agency :
Brand :
Client :
Agency :
Assistant Vice President, Marketing :
Susie Rossick
Manager, Social Marketing :
Jessica Fini
Assistant Manager, Social Marketing :
Lisa Stessman
Social Media :
Melly Ramirez
Executive Vice President, Chief Creative Officer :
Joe Baratelli
Senior Vice President, Chief, Creative Development :
Jason Sperling
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J Barbush
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Mike Van Linda
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Fabiano de Queiroz
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Jon Murray
Executive Vice President, Chief Production Officer :
Gary Paticoff
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Linda Kim
Digital Producer :
Connor Gomez
Producer :
Angela Pascal
Vice President, Director, Business Affairs :
Maria Del Homme
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KK Davis
Executive Vice President, Chief Client Officer :
Brett Bender
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Kaelin McGill
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Alison Bickel
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Aurelia Fulginiti
Assistant Account Executive :
Tracy Van Dang
Manager, Digital Strategy :
Hartman Wong
Specialist, Digital Strategy :
Hanna Samad
Media Director :
Felicia Lau
Digital Media Supervisor :
Brandon Liu
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Kaileigh Ceurvorst
Production Company :
Creative Partner :
Michelle Craig
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Jonathan Pearson
Executive Producer :
Luca De Laurentiis
Creative Director :
Davide Bianca
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Patrick Malloy
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Antonio Hardy
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Andrew Cowderoy
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Steve Gibbons
Compositor :
Marisa Chin
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Matt McKenna
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Ingenuity Studios
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David Lebensfeld
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Grant Miller
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Kieley Culbertson
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Mario Grilli
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Zhe Chong
Compositing :
Alisah Kress
Compositing :
April Singleton
Compositing :
Danny Corona
Compositing :
Chris Vasquez
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Gerry Kodo
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Chris Cannavo
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Lucas Smarker
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Evelyn Hernandez
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Taylor Reynolds
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Roving Pictures Company
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Dan Hart
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