A Real Honda Races a Virtual One in a Mixed Reality Race With Forza Motorsport
Things Just Got Really Futuristic on the Real-World Race Track
Editor's Pick
If you pit a real Honda against a video game Honda, which one would win? To promote its Civic Type R vehicle, Honda teamed with Microsoft video game "Forza Motorsport 7" to find out, in a mixed reality race between an actual 2018 Civic Type R and a virtual one.
Pro IndyCar driver Graham Rahal went head-to-head with pro gamer Peter Jeakins in the unconventional face-off conceived out of RPA. It saw Jeakins taking the wheel at Microsoft's Turn 10 Studios in Seattle, where he made his best lap time on the Road Atlanta race track in the video game. Rahal then got his turn on the real Road Atlanta track in Georgia, driving a Civic with a mixed-reality windshield that allowed him to see Jeakins' moves, in real-time, from the game.
You'll have to watch to see who won, but let's just say that Honda scored.
The automaker broadcast the video on its Facebook page, while both racers promoted it through their social channels.
Credits
- Date
- Feb 23, 2018
- Agency :
- RPA
- Brand :
- Honda
- Client :
- Honda
- Agency :
- RPA
- Assistant Vice President, Marketing :
- Susie Rossick
- Manager, Social Marketing :
- Jessica Fini
- Assistant Manager, Social Marketing :
- Lisa Stessman
- Social Media :
- Melly Ramirez
- Executive Vice President, Chief Creative Officer :
- Joe Baratelli
- Senior Vice President, Chief, Creative Development :
- Jason Sperling
- Vice President/ Creative Director, Social Media :
- J Barbush
- Creative Director :
- Mike Van Linda
- Creative Director :
- Fabiano de Queiroz
- Associate Creative Director :
- Matthew Pullen
- Associate Creative Director :
- Jon Murray
- Executive Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Director, Video Production :
- Isadora Chesler
- Vice President, Director, Digital Production :
- Dave Brezinski
- Vice President, Executive Digital Producer :
- Linda Kim
- Digital Producer :
- Connor Gomez
- Producer :
- Angela Pascal
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Associate Director, Business Affairs :
- KK Davis
- Executive Vice President, Chief Client Officer :
- Brett Bender
- Senior Vice President, Group Account Director :
- Adam Blankenship
- Account Supervisor :
- Kaelin McGill
- Account Supervisor :
- Alison Bickel
- Senior Account Executive :
- Aurelia Fulginiti
- Assistant Account Executive :
- Tracy Van Dang
- Manager, Digital Strategy :
- Hartman Wong
- Specialist, Digital Strategy :
- Hanna Samad
- Media Director :
- Felicia Lau
- Digital Media Supervisor :
- Brandon Liu
- Media Planner :
- Kaileigh Ceurvorst
- Production Company :
- Unit9
- Creative Partner :
- Michelle Craig
- Director :
- Jonathan Pearson
- Executive Producer :
- Luca De Laurentiis
- Creative Director :
- Davide Bianca
- Producer :
- Patrick Malloy
- Production Manager :
- Sarah Barson
- Director, Photography :
- Eric Koretz
- Additional Camera :
- Jacob Hinmon
- Digital/Tech Producer :
- Marc D'Souza
- Tech Lead :
- Dimitrios Doukas
- Hardware Dev :
- Christian Bianchini
- Editorial :
- Kevin
- Executive Creative Director/Partner :
- Tim Davies
- Senior Executive Producer/Partner :
- Sue Troyan
- Executive Producer :
- Jason Cohon
- Visual Effects Producer :
- Antonio Hardy
- Visual Effects Coordinator :
- Andrew Cowderoy
- Compositor :
- Steve Gibbons
- Compositor :
- Marisa Chin
- Editor :
- Matt McKenna
- Visual Effects Studio :
- Ingenuity Studios
- Visual Effects Supervisor :
- David Lebensfeld
- Visual Effects Supervisor :
- Grant Miller
- Visual Effects Executive Producer :
- Matthew Poliquin
- Visual Effects Producer :
- Kieley Culbertson
- Visual Effects Coordinator :
- Mario Grilli
- Visual Effects Comp Supervisor :
- Zhe Chong
- Compositing :
- Alisah Kress
- Compositing :
- April Singleton
- Compositing :
- Danny Corona
- Compositing :
- Chris Vasquez
- Compositing :
- Gerry Kodo
- Lead Animator :
- Chris Cannavo
- Animator :
- Lucas Smarker
- Animator :
- Evelyn Hernandez
- Animator :
- Taylor Reynolds
- Effects/CG Artist :
- Nick Donatelli
- Visual Effects Editor :
- Justin Owades
- Color :
- Roving Pictures Company
- Colorist :
- Matthew Schwab
- Partner/Executive Producer :
- Debbi Landon
- Engineer/Partner :
- Dan Hart
- Head of Production :
- Caroline OSullivan
- Composer :
- Greg Chun
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