Honda's 'vertical bike' aims to combat deforestation in Peru

(Honda)

Alexandra Jardine

April 21, 2022 03:19 PM

An innovative new vehicle created by Honda in partnership with Ogilvy Peru aims to combat deforestation while easing the workload of local workers in the Amazon.

Featured Stories

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Why national park fans are getting steamy on TikTok

Why national park fans are getting steamy on TikTok

Inside Superside’s pitch deck for building brand AI models

Brand Marketing

Why brand misinformation is on the rise in the AI era—and how marketers should fight it

Brand Marketing

Adrianne Pasquarelli

Latest News

Netflix upfront focuses on new ad tools powered by audience data and AI

Ryan Reynolds’ ad firm MNTN, holders seek $187 million in IPO

Outgoing 4As CEO outlines four critical changes agencies must make

How smartphone marketer Nothing creates viral earned and owned moments to build its brand

Staying current is easy with newsletters delivered straight to your inbox.

See More in Work

Veterans save the day with flying coffee in Black Rifle Coffee’s hyped-up ad

AI makes our terrible world awesome, says Pika’s insane post-apocalypse ad

Apple’s ‘Mac to School’ ads, directed by Olivia Wilde, offer wry takes on college life

Authors retell Hinge couples’ love stories for Substack and a hardcover book

Staying current is easy with newsletters delivered straight to your inbox.