Impressive EMV growth for home brands working with CreatorIQ

CreatorIQ, the industry's most trusted creator marketing software powering advanced creator insights and program management for the world’s most innovative brands, released a Guide to Influencer Marketing for Home Brands.

This comprehensive guide outlines how home improvement/decor companies can create incentives for creators to post about their brand, build mutually beneficial partnerships with creators, and leverage the holiday season to advance campaigns.

Among the many insights from the report are examples of specific brands that have generated significant Earned Media Value (EMV) from the suggestions listed. EMV quantifies the estimated value of consumer engagement with digital earned media. Over the past year, some of the home brands working with CreatorIQ have recorded significant growth in EMV owing to their influencer marketing strategies.

Cozy Earth, a luxury loungewear and bedding brand, garnered $16.0M EMV between March 2021 and February 2022. This incredible growth is thanks to its team of Instagram content creators who deliver around 17K posts a year about their premium homeware.

Similarly, Amazon Home used insights gained from CreatorIQ to generate over $102.1M EMV in the US, a 114% year-over-year growth. By harnessing creator commerce and offering influencers virtual storefronts which they can also benefit from, Amazon Home created lasting relationships with content creators and ensured they are regularly promoting products (32.2K posts).

Many consumers turn to social media platforms for decor inspiration or to follow the latest interior trends. As these examples show, when home brands put influencer marketing at the center of their strategy by collaborating with content creators, it can lead to impressive results.

For more insights into these brands’ strategies, read the full report here.