Hard Work Wins, Not Divine Inspiration, Says Gatorade in Football-Themed Spot
Latest Ad Updates 'Let's Call the Whole Thing Off' for Sports Fans
By
Alexandra Jardine
Published On
Jul 07, 2016
Editor's Pick
Gatorade's latest football-themed spot is an updated version of "Let's Call the Whole Thing Off," with lyrics that set out to disprove the belief of some that luck, craziness or divine inspiration are what makes a win on game day. Instead, says the brand, it's the hard work and practice that really makes winning "inevitable" rather than "incredible."
Max Malkin of Prettybird directed the spot, for TBWA/New York.
Credits
- Date
- Jul 07, 2016
- Brand :
- Gatorade
- Client :
- Gatorade
- Executive Creative Director :
- Brent Anderson
- Worldwide Creative Director :
- Renato Fernandez
- Creative Director :
- Mark Peters
- Creative :
- Cyrus Coulter
- Director, Production :
- Brian O'Rourke
- Executive Producer :
- Guia Iacomin
- Senior Producer :
- Tim Newfang
- Associate Producer :
- Alex Dossett
- Managing Director :
- Jerico Cabaysa
- Brand Director :
- Robyn Morris
- Brand Manager :
- Dylan Hinshaw
- Associate Brand Manager :
- Steve Smith
- Group Planning Director :
- Scott MacMaster
- Global Planning Director :
- Martin Ramos
- Planning Director :
- Abigail Weintraub
- Creative Planner :
- Matt Bataclan
- Junior Planner :
- Joe Elliott
- Business Affairs Director :
- Linda Daubson
- Senior Business Affairs Manager :
- Laura Drabkin
- Senior Traffic Operations :
- Judy Brill
- Talent Manager :
- Ryan Lizama
- Production Company :
- PRETTYBIRD
- Director :
- Max Malkin
- Executive Producer :
- Suzanne Hargrove
- Head of Production :
- Suzanne Hargrove
- Executive Producer :
- Margarida Adonis
- Producer :
- Julie Sawyer
- Director, Photography :
- Andre Faccioli
- Production Supervisor :
- Maria Lima
- 1st Assistant Director :
- Gregory Dobbin
- Editorial Company :
- CARTEL
- Editor :
- Kyle Valenta
- Assistant Editor :
- Craig Quinlan
- Executive Producer :
- Lauren Bleiweiss
- Head of Production :
- Meagen Carroll
- Post Producer :
- Lauren Pullano
- Visual Effects Executive Producer :
- James Razzall
- Head of Production :
- Bethan Thomas
- Executive Creative Director :
- Aron Hjartarson
- Visual Effects Producer :
- Rachel Mariscal Creasey
- Set Supervisor :
- Chris Eckardt
- Compositing Supervisor :
- J.D. Yepes
- Line Producer :
- Morenike Dosu
- Flame Artist :
- Julian Ford
- 2D :
- Tingting Li
- 2D :
- Josh Guillaume
- 2D :
- Chris Sutherland
- 2D :
- Aaron Singer
- 2D :
- Tim Gutierrez
- 2D :
- Elise Smulova
- 2D :
- Jose Arauz
- 2D :
- Sam Curtis
- 2D :
- Sean Dollins
- Colorist :
- Beau Leon
- Colorist Assistant :
- Jonah Braun
- Visual Effects Editor :
- Humberto Reynaga
- Music/Mix :
- Beacon Street Studios
- Music :
- DJ HiTek
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Engineer :
- Rommel Molina
- Assistant Engineer :
- Aaron Cornacchio
- Executive Producer :
- Leslie DiLullo
- Associate Producer :
- CJ Sustello
- Composer :
- George Gershwin
- Sound Design :
- Stimmung
- Sound Designer :
- Gus Koven
- Producer :
- Kristina Iwankiw
- Music Licensing :
- MEGA
- Founder :
- Danny Socolof
- Licensing :
- Madeline Adami
- Agency :
- TBWA/Chiat/Day-Los Angeles
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