Hard Work Wins, Not Divine Inspiration, Says Gatorade in Football-Themed Spot
Latest Ad Updates 'Let's Call the Whole Thing Off' for Sports Fans
Jul 07, 2016
Gatorade's latest football-themed spot is an updated version of "Let's Call the Whole Thing Off," with lyrics that set out to disprove the belief of some that luck, craziness or divine inspiration are what makes a win on game day. Instead, says the brand, it's the hard work and practice that really makes winning "inevitable" rather than "incredible."
Max Malkin of Prettybird directed the spot, for TBWA/New York.