Hard Work Wins, Not Divine Inspiration, Says Gatorade in Football-Themed Spot

Latest Ad Updates 'Let's Call the Whole Thing Off' for Sports Fans

Published On
Jul 07, 2016

Editor's Pick

Gatorade's latest football-themed spot is an updated version of "Let's Call the Whole Thing Off," with lyrics that set out to disprove the belief of some that luck, craziness or divine inspiration are what makes a win on game day. Instead, says the brand, it's the hard work and practice that really makes winning "inevitable" rather than "incredible."

Max Malkin of Prettybird directed the spot, for TBWA/New York.

Credits

Date
Jul 07, 2016
Brand:
Gatorade
Client:
Gatorade
Executive Creative Director:
Brent Anderson
Worldwide Creative Director:
Renato Fernandez
Creative Director:
Mark Peters
Creative:
Cyrus Coulter
Director, Production:
Brian O'Rourke
Executive Producer:
Guia Iacomin
Senior Producer:
Tim Newfang
Associate Producer:
Alex Dossett
Managing Director:
Jerico Cabaysa
Brand Director:
Robyn Morris
Brand Manager:
Dylan Hinshaw
Associate Brand Manager:
Steve Smith
Group Planning Director:
Scott MacMaster
Global Planning Director:
Martin Ramos
Planning Director:
Abigail Weintraub
Creative Planner:
Matt Bataclan
Junior Planner:
Joe Elliott
Business Affairs Director:
Linda Daubson
Senior Business Affairs Manager:
Laura Drabkin
Senior Traffic Operations:
Judy Brill
Talent Manager:
Ryan Lizama
Production Company:
Pretty Bird
Director:
Max Malkin
Executive Producer:
Suzanne Hargrove
Head of Production:
Suzanne Hargrove
Executive Producer:
Margarida Adonis
Producer:
Julie Sawyer
Director, Photography:
Andre Faccioli
Production Supervisor:
Maria Lima
1st Assistant Director:
Gregory Dobbin
Editorial Company:
CARTEL
Editor:
Kyle Valenta
Assistant Editor:
Craig Quinlan
Executive Producer:
Lauren Bleiweiss
Head of Production:
Meagen Carroll
Post Producer:
Lauren Pullano
Visual Effects Executive Producer:
James Razzall
Head of Production:
Bethan Thomas
Executive Creative Director:
Aron Hjartarson
Visual Effects Producer:
Rachel Mariscal Creasey
Set Supervisor:
Chris Eckardt
Compositing Supervisor:
J.D. Yepes
Line Producer:
Morenike Dosu
Flame Artist:
Julian Ford
2D:
Tingting Li
2D:
Josh Guillaume
2D:
Chris Sutherland
2D:
Aaron Singer
2D:
Tim Gutierrez
2D:
Elise Smulova
2D:
Jose Arauz
2D:
Sam Curtis
2D:
Sean Dollins
Colorist:
Beau Leon
Colorist Assistant:
Jonah Braun
Visual Effects Editor:
Humberto Reynaga
Music/Mix:
Beacon Street Studios
Music:
DJ HiTek
Composer:
Andrew Feltenstein
Composer:
John Nau
Engineer:
Rommel Molina
Assistant Engineer:
Aaron Cornacchio
Executive Producer:
Leslie DiLullo
Associate Producer:
CJ Sustello
Song:
Let's Call The Whole Thing Off
Composer:
George Gershwin
Sound Design:
Stimmung
Sound Designer:
Gus Koven
Producer:
Kristina Iwankiw
Music Licensing:
MEGA
Founder:
Danny Socolof
Licensing:
Madeline Adami
Agency:
TBWA/Chiat/Day-Los Angeles

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