Rob Riggle is spokes-asskicker 72andSunny's launch films for Activision's Call of Duty Elite. The agency today debuts a pair of films directed by Caviar and Zombieland director Ruben Fleischer promoting the game's Elite downloadable content subscription service, which every month releases new assets for online gameplay. In the brand video Riggle schools players on what Elite's all about, like the monthly content drops of game modes, spec ops and maps, to keep "things fresher than a noob's diapers, because noobs poo in their pants," he says. He's also the badass of all tourguides in a second film for which he gives players a different taste of Italy, promoting the service's January content offerings. And he'll return 11 more times with each monthly content drop.