Lactaid - Falling for Milk

Published On
Feb 24, 2020

Description

We partnered with Lactaid to celebrate the age-old combination of cookies and milk, with a whimsical twist. From Halloween through Christmas we delighted Pinterest planners with stop-motion videos featuring scenes made entirely of cookies and frosting. To really grab their attention, we hacked the Pinterest platform with vertical videos. We created an optical illusion of two stacked scenes—a cookie world on top and an enticing glass of Lactaid Milk below. The cookies jumped down into the glass of milk, abandoning their original pin and proving that with Lactaid, no one (cookies included) needs to go without irresistible, real milk.

 

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Credits

Date
Feb 24, 2020
Agency:
Critical Mass
Client:
Johnson & Johnson
Client:
Lactaid
Production:
Mighty Oak
VP Executive Creative Director:
Rey Nungaray
Group Creative Director:
Rina Mallick
Senior Copywriter:
Kelsey Alfredson
Senior Art Director:
Sara Pocius
Senior Producer:
Sarah Lobdell
Account Director:
Meghan Maginot
VP/ Head of Production:
Alissa Hansen
Associate Creative Director:
Jaclyn Hamer
Art Director:
Zaleski

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Project Type