Lactaid - Falling for Milk
Published On
Feb 24, 2020
Description
We partnered with Lactaid to celebrate the age-old combination of cookies and milk, with a whimsical twist. From Halloween through Christmas we delighted Pinterest planners with stop-motion videos featuring scenes made entirely of cookies and frosting. To really grab their attention, we hacked the Pinterest platform with vertical videos. We created an optical illusion of two stacked scenes—a cookie world on top and an enticing glass of Lactaid Milk below. The cookies jumped down into the glass of milk, abandoning their original pin and proving that with Lactaid, no one (cookies included) needs to go without irresistible, real milk.
Credits
- Date
- Feb 24, 2020
- Agency :
- Critical Mass
- Client :
- Johnson & Johnson
- Client :
- Lactaid
- Production :
- Mighty Oak
- VP Executive Creative Director :
- Rey Nungaray
- Group Creative Director :
- Rina Mallick
- Senior Copywriter :
- Kelsey Alfredson
- Senior Art Director :
- Sara Pocius
- Senior Producer :
- Sarah Lobdell
- Account Director :
- Meghan Maginot
- VP/ Head of Production :
- Alissa Hansen
- Associate Creative Director :
- Jaclyn Hamer
- Art Director :
- Zaleski
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Industry
Project Type