Volkswagen : Just 5.9 Kilograms per Horsepower

As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The pro

Published On
Feb 12, 2007
Just 5.9 Kilograms per Horsepower

Editor's Pick

As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The proportions of rider and horse illustrate in a dramatic manner just how powerful the car is." Yann Arthus-Bertrand shot the horses; Sven Schrader the people.