Kevin the Carrot heads for the World Cup in Aldi's Christmas teaser

The retailer is the first UK advertiser to give a nod to the tournament.

Published On
Nov 07, 2022

Editor's Pick

So far, U.K. advertisers have steered surprisingly clear of the World Cup in their holiday ads -- despite the fact that the spots will be airing during the coverage. However, Aldi has seemingly gone all in for the soccer tournament, in this year's edition of its ever-popular "Kevin the Carrot" campaign

The teaser for McCann U.K.'s latest ad, which broke this weekend on social media, shows Kevin and his family waiting in an airport for a Christmas flight to Paris (on "Peasyjet") when he gets distracted  by some food-with-faces versions of famed soccer players. As well as a lemon called Ron-Aldi, there's Roy Bean, Beth Swede and even Marrow-dona, not to mention Mm-bap and Macaroon-y. Kevin the Carrot gets drawn into the game, but then disastrously misses a goal, as well as his flight, as his wife and kids head off without him.

Once again we're loving the humor of this campaign, as well as the topicality and of course the fun animation. But we're intrigued to see whether Kevin will be heading off to Qatar instead of Paris, or if this year's ad will go in a totally different direction...



Nov 07, 2022
Client :
Agency :
McCann UK
Chief Creative Officer :
Dave Price
Creative Lead :
Clive Davis
Creative Lead :
Andy Fenton
Managing Partner :
Laura McKinlay
Business Director :
Jane Colbeck
Business Lead :
Josie Campbell
Business Lead :
Cara Harcombe
Senior Project Manager :
Ericka Grimley
Marketing Director :
Adam Zavalis
Marketing Director :
Sean McGinty
Marketing Manager :
Jake Garner
Marketing Assistant :
Kayleigh Walker
Head of TV :
Lucy Moore
Music Supervisor :
Chris Graves
Executive Producer :
Tracey Cooper
Producer :
Paz Parasmand
Director :
Todd Mueller
Director :
Kylie Matulick
Producer :
George Marks
Edit :
Marshall Street Editors
Editor :
John Mayes
Audio :
Wave Studios
Engineer :
Parv Thind
Music :
Sixty Four Music

Need a credit fix? Contact the Creativity Editors

Project Type