Haribo's latest 'Kids' Voices' ad gets an extra twist

Quiet Storm's funny international campaign continues with spot set in an elevator

Published On
Apr 09, 2018

Editor's Pick

Haribo's amusing "Kids' Voices" TV campaign gets a new twist in the latest spot by Quiet Storm, the London agency whose ads for the brand are now running in 11 countries.

The new spot in set in an elevator and at first follows the campaigns well-established formula, with a quartet of adults (including two smartly-dressed businessmen) speaking enthusiastically about the Haribo candy in the voices of children. However, for the first time the scenario includes a real child, who suddenly informs the adults that the Haribo has 30 per cent less sugar, in a deep man voice.

The ad is directed by Mary-Sue Masson and is running for three months both on TV and online.


Apr 09, 2018
Brand :
Client :
Agency :
Quiet Storm
Creative Director :
Trevor Robinson
Account Director :
Miles McWilliam
Agency Producer :
Ella Littlewood
Director :
Mary-Sue Masson
Producer :
Ella Littlewood
Editor :
David Owen
Post Production :
Quiet Storm
Production :
Quiet Storm
Sound Design :
Angell Sound
Director, Photography :
Michael George
Creative :
Mary-Sue Masson

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