Haribo's latest 'Kids' Voices' ad gets an extra twist
Quiet Storm's funny international campaign continues with spot set in an elevator
By
Alexandra Jardine
Published On
Apr 09, 2018
Editor's Pick
Haribo's amusing "Kids' Voices" TV campaign gets a new twist in the latest spot by Quiet Storm, the London agency whose ads for the brand are now running in 11 countries.
The new spot in set in an elevator and at first follows the campaigns well-established formula, with a quartet of adults (including two smartly-dressed businessmen) speaking enthusiastically about the Haribo candy in the voices of children. However, for the first time the scenario includes a real child, who suddenly informs the adults that the Haribo has 30 per cent less sugar, in a deep man voice.
The ad is directed by Mary-Sue Masson and is running for three months both on TV and online.
Credits
- Date
- Apr 09, 2018
- Brand :
- Haribo
- Client :
- Haribo
- Agency :
- Quiet Storm
- Creative Director :
- Trevor Robinson
- Account Director :
- Miles McWilliam
- Agency Producer :
- Ella Littlewood
- Director :
- Mary-Sue Masson
- Producer :
- Ella Littlewood
- Editor :
- David Owen
- Post Production :
- Quiet Storm
- Production :
- Quiet Storm
- Sound Design :
- Angell Sound
- Director, Photography :
- Michael George
- Creative :
- Mary-Sue Masson
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