Dunkin’ is adding yet another celebrity to the Dunkin’ cast with Kristen Wiig, who plays multiple parts in the donut and coffee chain’s latest ad for its Dunkalatte, the chain’s first coffee milk latte.

Coffee milk is the official state drink of Rhode Island and is made by mixing coffee syrup or extract with milk. According to Dunkin’, it tastes like a “melty milkshake.”

In the spot, scientists in a lab congratulate themselves on making the perfect Dunkalatte, which is made with coffee milk, which is “hard to explain but delicious.” An undercover Wiig, going by “Ana Lytics,” says now all the team needs is a famous person to explain what the Dunkalatte is … which they never do.

Also read: Behind Dunkin’s new big-moment marketing approach

This comes on the heels of Dunkin’ announcing a $6 breakfast deal—a bacon, egg and cheese sandwich, hash browns and a medium hot or iced coffee. The brand tapped Juxtapose to cast couples from the most recent season of “Love Island USA” to get the word out.

The Dunkalatte work is the latest campaign for Dunkin’ from Artists Equity, owned by Ben Affleck and Matt Damon. The last campaign, the DunkInterns, included Will Arnett, TikToker Corporate Natalie, Joey Fatone of NSYNC, A.J. McLean of the Backstreet Boys, celebrity chef Nick DiGiovanni, designer Yoon Ahn, Twitch streamer SypherPK, actress Maia Reficco, plant creator Hilton Carter and Miss Massachusetts Melissa Sapini.

Artists Equity was also behind Dunkin’s Super Bowl spots, one showing Affleck working at Dunkin' drive-thru and another featuring Affleck, Damon and Brady singing for J Lo.

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