Kristen Bell joins La-Z-Boy family as new brand ambassador
Bell featured alongside unexpectedly stylish La-Z-Boy furniture in re-launch of "Live Life Comfortably" campaign
Description
La-Z-Boy, one of the most recognized brands in the furniture industry, relaunched its "Live Life Comfortably" campaign with a new brand ambassador, actress Kristen Bell. The new campaign marries Bell's genuine personality and humor with unexpectedly stylish La-Z-Boy furniture that doesn't sacrifice comfort or quality.
La-Z-Boy redefined comfort when it invented the iconic recliner more than 90 years ago. Today, the brand offers beautiful products for every room in the home. The new campaign featuring Bell opens consumers' eyes to the wide variety of La-Z-Boy furniture that mix comfort, style and quality.
"Kristen has an authentic voice that connects with people," said Eli Winkler, La-Z-Boy VP, Marketing. "Her warmth and style combined with relatable humor about work, relationships and family make her a great fit for La-Z-Boy."
Credits
- Date
- Oct 01, 2018
- Agency :
- RPA
- EVP/Chief Creative Officer :
- Joe Baratelli
- VP/Creative Director :
- Alicia Dotter
- Creative Director :
- Krystle Mullin
- Creative Director :
- Ariel Shukert
- Senior Copywriter :
- Eric Aldama
- Art Director :
- Janice Ng
- Copywriter :
- Will Deutsch
- Art Director :
- Rayne Chapman
- EVP/Chief Production Officer :
- Gary Paticoff
- SVP / Director Video Production :
- Selena Pizarro
- Senior Producer :
- Fiona Forsyth
- Production Intern :
- Alli Peterson
- VP/Director of Business Affairs :
- Maria Del Homme
- Assistant Business Affairs Manager :
- Bianca Villasenor
- Executive VP/Chief Client Officer :
- Tom Kirk
- SVP/Group Account Director :
- Eric Davis
- VP / Account Director :
- Megan McDonnell
- Senior Account Executive :
- Christina Winsor
- Assistant Account Executive :
- Claire Bedecarre
- VP/ Marketing, Digital CX & Ecommerce :
- Eli Winkler
- Creative Director :
- Matt Hartman
- Talent :
- Kristen Bell
- Production Company :
- Station Film
- Director :
- Lena Beug
- Director of Photography :
- Maryse Alberti
- Executive Producer :
- Caroline Gibney
- Producer :
- Leanne Amos
- Editorial Company :
- ARCADE
- Editor :
- Ali Mao
- Assistant Editor :
- Glen Montgomery
- Executive Producer :
- Crissy DeSimone
- Producer :
- Anna Butler
- VFX :
- A52
- Executive Producer :
- Patrick Nugent
- Visual Effects Supervisor :
- Patrick Murphy
- VFX Lead :
- Matt Sousa
- Producer :
- Sarah Laborde
- Color :
- The Mill
- Colorist :
- Adam Scott
- Senior Color Producer :
- Liza Kerlin
- Executive Producer :
- Linda Jackson
- Color Assist :
- Gemma Parr
- Sound Design & Final Mix :
- Lime Studios
- Sound Engineer :
- Dave Wagg
- Executive Producer :
- Susie Boyajan
- End Treatment Animation :
- Elastic
- Head of Production :
- Kate Berry
- Motion Art Director :
- EJ Kang
- Animator :
- Lucy Kim
- Producer :
- Milena Milicevic
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