Kristen Bell joins La-Z-Boy family as new brand ambassador
Bell featured alongside unexpectedly stylish La-Z-Boy furniture in re-launch of "Live Life Comfortably" campaign
Oct 01, 2018
La-Z-Boy, one of the most recognized brands in the furniture industry, relaunched its "Live Life Comfortably" campaign with a new brand ambassador, actress Kristen Bell. The new campaign marries Bell's genuine personality and humor with unexpectedly stylish La-Z-Boy furniture that doesn't sacrifice comfort or quality.
La-Z-Boy redefined comfort when it invented the iconic recliner more than 90 years ago. Today, the brand offers beautiful products for every room in the home. The new campaign featuring Bell opens consumers' eyes to the wide variety of La-Z-Boy furniture that mix comfort, style and quality.
"Kristen has an authentic voice that connects with people," said Eli Winkler, La-Z-Boy VP, Marketing. "Her warmth and style combined with relatable humor about work, relationships and family make her a great fit for La-Z-Boy."