Kristen Bell joins La-Z-Boy family as new brand ambassador

Bell featured alongside unexpectedly stylish La-Z-Boy furniture in re-launch of "Live Life Comfortably" campaign

Published On
Oct 01, 2018

Description

La-Z-Boy, one of the most recognized brands in the furniture industry, relaunched its "Live Life Comfortably" campaign with a new brand ambassador, actress Kristen Bell. The new campaign marries Bell's genuine personality and humor with unexpectedly stylish La-Z-Boy furniture that doesn't sacrifice comfort or quality.

La-Z-Boy redefined comfort when it invented the iconic recliner more than 90 years ago. Today, the brand offers beautiful products for every room in the home. The new campaign featuring Bell opens consumers' eyes to the wide variety of La-Z-Boy furniture that mix comfort, style and quality.

"Kristen has an authentic voice that connects with people," said Eli Winkler, La-Z-Boy VP, Marketing. "Her warmth and style combined with relatable humor about work, relationships and family make her a great fit for La-Z-Boy."

 

 

Credits

Date
Oct 01, 2018
Agency:
RPA
EVP/Chief Creative Officer:
Joe Baratelli
VP/Creative Director:
Alicia Dotter
Creative Director:
Krystle Mullin
Creative Director:
Ariel Shukert
Senior Copywriter:
Eric Aldama
Art Director:
Janice Ng
Copywriter:
Will Deutsch
Art Director:
Rayne Chapman
EVP/Chief Production Officer:
Gary Paticoff
SVP / Director Video Production:
Selena Pizarro
Senior Producer:
Fiona Forsyth
Production Intern:
Alli Peterson
VP/Director of Business Affairs:
Maria Del Homme
Assistant Business Affairs Manager:
Bianca Villasenor
Executive VP/Chief Client Officer:
Tom Kirk
SVP/Group Account Director:
Eric Davis
VP / Account Director:
Megan McDonnell
Senior Account Executive:
Christina Winsor
Assistant Account Executive:
Claire Bedecarre
VP/ Marketing, Digital CX & Ecommerce:
Eli Winkler
Creative Director:
Matt Hartman
Talent:
Kristen Bell
Production Company:
Station Film
Director:
Lena Beug
Director of Photography:
Maryse Alberti
Executive Producer:
Caroline Gibney
Producer:
Leanne Amos
Editorial Company:
ARCADE
Editor:
Ali Mao
Assistant Editor:
Glen Montgomery
Executive Producer:
Crissy DeSimone
Producer:
Anna Butler
VFX:
A52
Executive Producer:
Patrick Nugent
Visual Effects Supervisor:
Patrick Murphy
VFX Lead:
Matt Sousa
Producer:
Sarah Laborde
Color:
The Mill
Colorist:
Adam Scott
Senior Color Producer:
Liza Kerlin
Executive Producer:
Linda Jackson
Color Assist:
Gemma Parr
Sound Design & Final Mix:
Lime Studios
Sound Engineer:
Dave Wagg
Executive Producer:
Susie Boyajan
End Treatment Animation:
Elastic
Head of Production:
Kate Berry
Motion Art Director:
EJ Kang
Animator:
Lucy Kim
Producer:
Milena Milicevic

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