You Won't Foresee the Twist in United Healthcare's High School Love Story
Leo Burnett Chicago's Funny Campaign Uses Actual Medical Codes
Editor's Pick
This spot for UnitedHealthcare grabs your attention early on with the tale of a lovesick teenager who's making puppy dog eyes at a girl at school who barely notices him. Set to the classic Sam Cooke song "Wonderful World," it has the two star-crossed lovers finally coming together when they're chosen as lab partners. Only, there's a twist in the tale as the girl of his dreams finally turns to face him.
MJZ's Craig Gillespie directed the spot for Leo Burnett Chicago, in conjuction with Hispanic agency Lapiz. A previous spot in the same campaign involved a couple who get over-excited trying to recreate a classic scene from Dirty Dancing. Both use actual medical codes from the healthcare insurance world. The new spot launches just in time for the the U.S.'s open enrollment period, in which people select their insurance plans.
Credits
- Date
- Oct 08, 2015
- Agency:
- Leo Burnett-Chicago
- Brand:
- UnitedHealthcare
- Client:
- UnitedHealthcare
- Agency:
- Lapiz
- Executive Creative Director:
- Jeanie Caggiano
- Senior Vice President, Creative Director:
- Vince Cook
- Senior Vice President, Creative Director:
- Colin Selikow
- Associate Creative Director:
- Alan Shen
- Associate Creative Director:
- Chris Walker
- Creatives:
- Maria Bernal
- Associate Creative Director:
- Jorge Pomareda
- Senior Vice President/Executive Producer:
- Mary Cheney
- Vice President, Executive Producer:
- Matt Blitz
- Executive Vice President, Account Director:
- Leslie Meredith
- Senior Vice President, Account Director:
- Rich Pieczynski
- Account Director:
- Colleen Raleigh
- Account Manager:
- Sarah Smith
- Vice President, Account Director, Lapiz:
- Ernesto Adduci
- Account Supervision:
- Daniela Barcelo
- Executive Vice President, Planning Director:
- Denise Fedewa
- Vice President, Strategy Director:
- Sue Broverman
- Strategist:
- Andra Mocanu
- Legal:
- Carla Michelotti
- Legal:
- Barbara Dent
- Legal:
- Michael Sirota
- Clearance:
- Tracy Scimeca
- Creative Resource Manager:
- Kevin Brown
- Creative Resource Manager:
- Julie Ptasinski
- Director, Celebrity Services:
- Peggy Walter
- Music Supervisor:
- Chris Clark
- Music Producer:
- Alec Stern
- Production Company:
- MJZ
- Director:
- Craig Gillespie
- Visual Effects/SPX:
- Radar Studios
- Music Company:
- The Elements
- Editorial:
- Whitehouse Post
- Editor:
- Carlos Lowenstein
- Director, Photography:
- Masanobu Takayanagi
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