Spanish cable firm Canal+ Spain is basing its quirky new campaign on a piece of movie industry folklore. As it explains in this film, since 1951 many Hollywood movies have featured a generic scream called The Wilhelm Scream, which was first recorded by actor Sheb Wooley for the movie Distant Drums. The campaign is to replace the Wilhelm Scream with a "scream bank" of other screams -- ostensibly so that Wooley's widow, Linda, won't have to suffer. She's shown in this introductory "documentary," which was shot by FCB at her home in conjunction with the production company HeLo and its director Alex Grossman.
FCB's L.A. And Spain offices worked together on the wider campaign, in which visitors to www.leavewilhelmalone.com are encouraged to donate their screams and help save Linda from more pain. Participants can record a scream for three films and then share them through their social channels. Visitors are also invited to vote for the best screams. Canal+ will offer them to well-known Spanish film directors, so that those screams can be used in their movies.