Microsoft : Left vs. Right
Piggybacking the election hoopla, McCann Worldgroup, San Francisco developed a more humorous and less annoying online takeoff of Hannity & Colmes that lets audiences interact with two fake pundits, a liberal male and conservative female.

Editor's Pick
Piggybacking the election hoopla, McCann Worldgroup, San Francisco developed a more humorous and less annoying online takeoff of Hannity & Colmes that lets audiences interact with two fake pundits, a liberal male and conservative female.
Visitors can ask questions on a variety of hot-topic political terms including "Iraq war," "gay marriage" or "the economy." The two anchors then square off in a brief, witty point-counterpoint argument. Meanwhile, a large screen opens in between that shows actual Microsoft Live Search results and links to your inquiries. Of course, if you're stalling on typing, the anchors will pass the time by either playing the guitar or talking on their phone. Wonder what they do if you ask about antitrust legislation or net neutrality...
Credits
- Date
- Jan 24, 2008
- Client :
- Microsoft
- Agency :
- McCann Worldgroup-San Francisco
- Executive Creative Director :
- Rob Bagot
- Executive Creative Director :
- John McNeil
- Copywriter/Video Co-Director :
- Peter Rudy
- Art Director/Video Co-Director :
- Dylan DiBona
- Copywriter :
- Greg Mills
- Copywriter :
- Ryan Hartsfield
- Interactive Designer :
- Robert Brown
- Writer :
- Chad Carter
- Writer :
- Dan Fierman
- Writer :
- Kirkland Moody
- Writer :
- Edward Rice
- Writer :
- Ari Voukydis
- Interactive Production Director :
- Jennifer Rose
- Director, Interactive Studio Operations :
- Kathryn Redekop
- Interactive Senior Producer :
- Elena Christopher
- Technical Lead :
- Chris Crismond
- Senior Developer :
- Aaron Smith
- Flash Developer :
- Jonathan Cipriano
- Interactive Developer :
- Jonathan Rose
- Interactive Developer :
- Sage Baggott
- Brand :
- Microsoft
Need a credit fix? Contact the Creativity Editors
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