Barton F. Graf 9000 and rat poison brand Tomcat have come up with an idea for making rodent control memorable -- and it's hilarious. While not for perhaps for the die-hard animal lover (fans of cute little mice, look away now), the ads play on the question of what to do with all those dead mice you've ended up with, when your rat poison is so effective. It's obvious -- a Dead Mouse Theater. Combine that with a top-class director -- Ringan Ledwidge of Rattling Stick -- and you get some excellent quirky puppet action from the rodent stiffs.
The Tomcat brand was acquired by Scotts Miracle-Gro in the Fall of 2013, and this is its first marketing campaign since.