Liquid Death's morbid plushies show you the effect of plastic pollution on ocean life

Water brand's limited-edition stuffed animals would be really depressing gifts for your conservationist friends

Published On
Dec 23, 2020

Editor's Pick

From the unconventional water brand that encouraged you to give your offspring names inspired by heavy metal bands comes a morbid line of stuffed animals that serve as a horrific reminder of the effects of plastic pollution on our environment.

Liquid Death, the Santa Monica-based canned water startup founded by former agency creative Mike Cessario, today introduced its “Cutie Polluties” line of gruesome plushies adorned with the kind of human garbage that finds its way into our oceans. There’s Trashy the Turtle, who has plastic straws up both nostrils; Wastey the Whale, who appears to be impaled by an assortment of single-use plastic bottles and Suffers the Seal, on the verge of being strangled by a shopping bag. 

The brand has put the toys on pre-sale on its site for $75 a pop, half the proceeds of which will go to ocean conservation organizations. All of the plastic used to create the toys is actually either 100% recycled or biodegradable. Liquid Death notes that the Cuties are meant to be lasting buddies, not to be tossed after single use like a plastic bottle.

The campaign is a sly way of drawing attention to Liquid Death and its more planet-friendly containers. It was created out of Austin agency CALLEN, who tapped NYC-based Standard Transmission, a company whose credits include Macy’s store windows, to fabricate the toys. 

Orders are being taken now, but the actual toys won’t be shipped until Spring of next year.

According to TechCrunch, earlier this year, Liquid Death raised $23 million in Series B funding, from backers including Pernod Ricard Group’s venture arm Convivialité Ventures and musician Fat Mike.

Credits

Date
Dec 23, 2020
Client :
Liquid Death
Agency :
Callen

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Project Type