Families tucked away at home, streets empty, healthcare workers toiling away. Such are the familiar scenes of marketing messages inspired by the coronavirus crisis. Now, a new ad global entertainment compan Live Nation narrows its focus on the various concert venues around the country whose doors have closed due to the pandemic—as well as the crew members now put out by it.
The spot from TBWA/Chiat/Day New York cuts together shots of marquees of famous concert halls and clubs, including Indianapolis’ Old National Centre, the Gramercy Theatre in Manhattan, the Fillmore in New Orleans, Kings Theater in Brooklyn and the Hollywood Palladium.
Instead of band and show names, the signs now feature words of hope:
After every storm comes a rainbow.
Be kind stay healthy.
Yo Philly stay home.
We’re in this together. Keep calm, wash your hands and take care of each other.
The final sign presents a call to action, “Support Live Nation Crews,” with the hashtag #CrewNation. The ad is backed by Alabama Shakes' track, "You Ain't Alone."
The spot highlights Live Nation’s support for touring and venue workers who support concerts and shows. Under its new global relief fund called “Crew Nation,” Live Nation is pledging $10 million in relief for the crew members. It will kick off with a $5 million donation to the fund. It will then be matching dollar for dollar the next $5 million in donations from artists, employees and fans.