TurboTax Somehow Connects Love, Sports, Prom to Tax Season in Super Bowl Commercial
W+K Taps John C. Reilly for Big Game Spot
Published On
Jan 30, 2014
Editor's Pick
TurboTax speaks directly to you -- yes you, sitting on the couch eating buffalo chicken dip -- in its Super Bowl commercial. Created via Wieden & Kennedy, the spot reminds you that watching the Broncos play the Seahawks is just like going to prom and watching some other guy get lucky. Because today isn't a holiday for you. Somehow, the whole thing comes back to tax season -- and the fact that the software can help you get your holiday, and your money, back.
John C. Reilly provides the voiceover.
Credits
- Date
- Jan 30, 2014
- Brand :
- TurboTax
- Client :
- TurboTax
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Dan Kroeger
- Creative Director :
- Mike Giepert
- Copywriter :
- Dan Kroeger
- Copywriter :
- Brooke Barker
- Art Director :
- Johan Arlig
- Producer :
- Jennifer Fiske
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Susan Hoffman
- Head of Production :
- Ben Grylewicz
- Strategic Planning :
- Amber Higgins
- Strategic Planning :
- Cat Wilson
- Project Management :
- Liza Robbins
- Production Company :
- Hungry Man
- Director :
- Bryan Buckley
- Executive Producer :
- Mino Jarjoura
- Line Producer :
- Cory Berg
- Director, Photography :
- Scott Henriksen
- Editoral Company :
- Cut + Run
- Editor :
- Jay Nelson
- Post Producer :
- Amburr Farls
- Post Executive Producer :
- Carr Schilling
- Visual Effects Company :
- The Mill
- Executive Producer :
- Sue Troyan
- Visual Effects Producer :
- Jessica Ambrose
- Shoot supervisor/Creative Dir. :
- Phil Crowe
- 2D Lead :
- John Shirley
- 2D Lead :
- Narbeh Mardirossian
- Colorist :
- Adam Scott
- 3D Lead Artist :
- David Lawson
- 2D Team :
- Daniel Lang
- 3D Team :
- Milton Ramirez
- Executive Producer of Color :
- LaRue Anderson
- Production Coordinator :
- Benjamin Sposato
- Matte Painter :
- Matt Conway
- Graphics :
- Brand New School
- Song :
- "Situation" by Yaz
- Additional Music Composer :
- Adam Brock
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
- Producer :
- Suzanne Hollingshead
Need a credit fix? Contact the Creativity Editors
Project Type
Tags
Related work

TurboTax: TurboTax's 2022 campaign shows it's ready for influencers and crypto windfalls

TurboTax: TurboTax's new campaign promotes live online help, with Super Bowl ad to come

TurboTax: TurboTax gets everyone dancing in Super Bowl spot helmed by 'Old Town Road' music video director
