TurboTax Somehow Connects Love, Sports, Prom to Tax Season in Super Bowl Commercial
W+K Taps John C. Reilly for Big Game Spot
Published On
Jan 30, 2014
Editor's Pick
TurboTax speaks directly to you -- yes you, sitting on the couch eating buffalo chicken dip -- in its Super Bowl commercial. Created via Wieden & Kennedy, the spot reminds you that watching the Broncos play the Seahawks is just like going to prom and watching some other guy get lucky. Because today isn't a holiday for you. Somehow, the whole thing comes back to tax season -- and the fact that the software can help you get your holiday, and your money, back.
John C. Reilly provides the voiceover.
Credits
- Date
- Jan 30, 2014
- Brand:
- TurboTax
- Client:
- TurboTax
- Agency:
- Wieden & Kennedy-Portland
- Creative Director:
- Dan Kroeger
- Creative Director:
- Mike Giepert
- Copywriter:
- Dan Kroeger
- Copywriter:
- Brooke Barker
- Art Director:
- Johan Arlig
- Producer:
- Jennifer Fiske
- Executive Creative Director:
- Joe Staples
- Executive Creative Director:
- Susan Hoffman
- Head of Production:
- Ben Grylewicz
- Strategic Planning:
- Amber Higgins
- Strategic Planning:
- Cat Wilson
- Project Management:
- Liza Robbins
- Production Company:
- Hungry Man
- Director:
- Bryan Buckley
- Executive Producer:
- Mino Jarjoura
- Line Producer:
- Cory Berg
- Director, Photography:
- Scott Henriksen
- Editoral Company:
- Cut + Run
- Editor:
- Jay Nelson
- Post Producer:
- Amburr Farls
- Post Executive Producer:
- Carr Schilling
- Visual Effects Company:
- The Mill
- Executive Producer:
- Sue Troyan
- Visual Effects Producer:
- Jessica Ambrose
- Shoot supervisor/Creative Dir.:
- Phil Crowe
- 2D Lead:
- John Shirley
- 2D Lead:
- Narbeh Mardirossian
- Colorist:
- Adam Scott
- 3D Lead Artist:
- David Lawson
- 2D Team:
- Daniel Lang
- 3D Team:
- Milton Ramirez
- Executive Producer of Color:
- LaRue Anderson
- Production Coordinator:
- Benjamin Sposato
- Matte Painter:
- Matt Conway
- Graphics:
- Brand New School
- Song:
- "Situation" by Yaz
- Additional Music Composer:
- Adam Brock
- Mix Company:
- Eleven
- Mixer:
- Jeff Payne
- Producer:
- Suzanne Hollingshead
Need a credit fix? Contact the Creativity Editors
Project Type
Tags
