TurboTax Somehow Connects Love, Sports, Prom to Tax Season in Super Bowl Commercial

W+K Taps John C. Reilly for Big Game Spot

Published On
Jan 30, 2014

Editor's Pick

TurboTax speaks directly to you -- yes you, sitting on the couch eating buffalo chicken dip -- in its Super Bowl commercial. Created via Wieden & Kennedy, the spot reminds you that watching the Broncos play the Seahawks is just like going to prom and watching some other guy get lucky. Because today isn't a holiday for you. Somehow, the whole thing comes back to tax season -- and the fact that the software can help you get your holiday, and your money, back.

John C. Reilly provides the voiceover.


Jan 30, 2014
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Creative Director :
Dan Kroeger
Creative Director :
Mike Giepert
Copywriter :
Dan Kroeger
Copywriter :
Brooke Barker
Art Director :
Johan Arlig
Producer :
Jennifer Fiske
Executive Creative Director :
Joe Staples
Executive Creative Director :
Susan Hoffman
Head of Production :
Ben Grylewicz
Strategic Planning :
Amber Higgins
Strategic Planning :
Cat Wilson
Project Management :
Liza Robbins
Production Company :
Hungry Man
Director :
Bryan Buckley
Executive Producer :
Mino Jarjoura
Line Producer :
Cory Berg
Director, Photography :
Scott Henriksen
Editoral Company :
Cut + Run
Editor :
Jay Nelson
Post Producer :
Amburr Farls
Post Executive Producer :
Carr Schilling
Visual Effects Company :
The Mill
Executive Producer :
Sue Troyan
Visual Effects Producer :
Jessica Ambrose
Shoot supervisor/Creative Dir. :
Phil Crowe
2D Lead :
John Shirley
2D Lead :
Narbeh Mardirossian
Colorist :
Adam Scott
3D Lead Artist :
David Lawson
2D Team :
Daniel Lang
3D Team :
Milton Ramirez
Executive Producer of Color :
LaRue Anderson
Production Coordinator :
Benjamin Sposato
Matte Painter :
Matt Conway
Graphics :
Brand New School
Song :
"Situation" by Yaz
Additional Music Composer :
Adam Brock
Mix Company :
Eleven Sound
Mixer :
Jeff Payne
Producer :
Suzanne Hollingshead

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