TurboTax Somehow Connects Love, Sports, Prom to Tax Season in Super Bowl Commercial
W+K Taps John C. Reilly for Big Game Spot
Jan 30, 2014
TurboTax speaks directly to you -- yes you, sitting on the couch eating buffalo chicken dip -- in its Super Bowl commercial. Created via Wieden & Kennedy, the spot reminds you that watching the Broncos play the Seahawks is just like going to prom and watching some other guy get lucky. Because today isn't a holiday for you. Somehow, the whole thing comes back to tax season -- and the fact that the software can help you get your holiday, and your money, back.