Young Love Has a Creepy Twist in This Deceptive Smartphone Romance
Movistar's PSA Warns of Fake Social Media Profiles
Editor's Pick
Young love blossoms via smartphone in a film from Mexico by mobile company Movistar -- or does it?
The story centers on a teenage girl and boy who meet via a social media friend request, exchange some delicately flirtatious texts (including one with him topless) and eventually arrange to meet in real life. Both are portrayed as young, shy, and adorably excited to be finally meeting the objects of their affection in real life. She says she'll wear pink, and he a black jacket. But, when they get to the park there's an unpleasant twist -- and it cuts both ways.
The ad, created by Y&R Mexico and directed by Andrew Lang via Wabi Productions, is designed to raise awareness of fake social media profiles.
Credits
- Date
- Apr 28, 2017
- Brand :
- Movistar
- Client :
- Movistar
- Agency :
- Young & Rubicam-Mexico
- Director :
- Andrew Lang
- Production Company :
- Wabi Productions
- Creative Director :
- Luis Madruga EnrÃquez
- Creative Director :
- Rodrigo Casas
- Chief Executive Offier :
- Hector Fernandez
- Chief Creative Officer :
- Saul Escobar
- Group Creative Director :
- Karla Santa Anna
- Producer :
- Juan Pablo Osio
- Vice President, Client Services :
- Adriana Veytia
- Vice President, Planning :
- Natalia Berrio
- Head of Art :
- Luis Madruga EnrÃquez
- Copywriter :
- Rodrigo Casas
- Managing Director :
- Alan Suárez
- Managing Executive Producer :
- Denise Mendoza
- Executive Producer :
- Melissa Brown
- Director, Photography :
- Rafael Lluch
- 1st Assistant Director :
- Jorge Sempre
- Production Manager :
- Adriana Vera
- Location Manager :
- Fernando Martinez
- Art Director :
- Miguel Angel Cerda
- Stylist :
- Ana Vazquez
- Make Up/Hair :
- Alicia de la Rosa
- Steady Camera :
- David Echeverria
- Casting :
- Mariam Grande
- Post Producer :
- Pablo Sanchez
- Audio Producer :
- Rodolfo Romero
- Sound Studio :
- Silence
- Post Production Studio :
- Urbano Lab
- Music :
- Jasper Gadeberg
- Soundtrack :
- Flora Cash Youre somebody else
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