Cute Kids Freak Out Their Parents by Opening a 'Magic Portal' in the Living Room
Fruit of the Loom's Ad Humorously Warns Parents to Be Prepared
Editor's Pick
As a parent, you can never be prepared for everything. That's the theme of Fruit of the Loom's back-to-school ad, which features a couple of fearless kids who clearly have been watching a lot of "Harry Potter" and "Star Wars" (or are maybe just bored by the last week of the school vacation), and appear to be trying to open a giant portal to another dimension in the living room wall.
The music is suitably adventure-film style as they blast the wall with their light streams and appear to be entering another world. That's until Mom comes in, and it turns out the only thing that's magic is the Magic Marker they've scrawled all over the walls of the room.The voiceover then tells us that at least parents can be prepared for the school year, with Fruit of the Loom's Bonus Packs of underwear, which contain a few extra pairs.
Fruit of the Loom also created an interactive version of the ad, that allows viewers to swipe between the parent's perspective of messy situations and their kid's imagination.
The campaign is by Crispin Porter & Bogusky, and Paul Mitchell at Elastic directed.
Credits
- Date
- Jul 26, 2017
- Brand :
- Fruit of the Loom
- Client :
- Fruit of the Loom
- Agency :
- Crispin Porter Bogusky
- Vice President, Chief Creative Officer :
- Ralph Watson
- Creative Director :
- KT Thayer
- Senior Art Director :
- Sean Wright
- Senior Copywriter :
- Maria Snell
- Integrated Producer :
- Jamie Slade
- Executive Vice President, Managing Director :
- Danielle Whalen
- Vice President, Account Director :
- Kristi Kirkeide Boutiette
- Content Supervisor :
- Madison Morris
- Group Director, Strategy :
- Ethan Decker
- Senior Strategist :
- Fabiana Brown
- Strategist :
- Emma Price
- Social Media Supervisor :
- Montanna Card
- Associate Media Director :
- Craig McDowell
- Digital Media Supervisor :
- Liz Rogers
- Senior Business Affairs Manager :
- Daphne Papadopulos
- Senior Project Manager :
- Courtney Pollard
- Junior Project Manager :
- Courtney Jepson
- Production Company :
- Elastic
- Director :
- Paul Mitchell
- Executive Producer :
- Luke Colson
- Producer :
- Kelly Christensen
- Editorial Company :
- Rock, Paper, Scissors
- Executive Producer :
- Rana Martin
- Editor :
- Austyn Daines
- Producer :
- Denice Hutton
- Visual Effects Company :
- A52
- Executive Producer :
- Patrick Nugent
- Executive Producer :
- Kim Christensen
- Visual Effects Producer :
- Michael Steinmann
- Visual Effects Producer :
- Meredith Cherniak
- Visual Effects Supervisor :
- Jesse Monsour
- Lead Flame Artist :
- Jesse Monsour
- Music Company :
- JSM Music
- Composer :
- Joel Simon
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Producer :
- Norm Felker
- Audio Post Production :
- Lime Studios
- Mix :
- Mark Meyuhas
- Mix Engineer Assistant :
- Peter Lapinski
- Executive Producer :
- Susie Boyajan
- Sound Design Company :
- Machine Head
- Executive Producer :
- Stephen Dewey
- Sound Engineer :
- Kip Smedley
- Head of Production :
- Kim Christensen
- Composer :
- Nathan Kil
Need a credit fix? Contact the Creativity Editors