Moody Teen Knows How to Charm His Mom in This Cute Dutch Coke Ad

Campaign Aims to Capture Everyday Family Moments

Published On
Mar 12, 2015

Description

We've seen moody teens who turn out to be sweet before (we're thinking of you, Apple), but here's a nice twist on the genre from Coke in the Netherlands.

The spot, by Amsterdam agency We are Pi, shows how catching sight of the contents of Mom's groceries prompts this hoody-wearing boy to change his tune. His younger sister's eye-roll neatly suggests they've seen it all before.

The ad, part of a wider campaign centering on special family moments, promotes a new value pack of four Coke 1.25 liter bottles.

Credits

Date
Mar 12, 2015
Agency:
We Are Pi
Brand:
Coca-Cola (Netherlands)
Client:
Coca-Cola (Netherlands)
Creative Direction Art:
Barney Hobson
Design Director:
Nessim Higson
Creative Director:
Kazimier Salemink
Managing Director:
Alex Bennet Grant
Senior Brand Activation Manager:
Jeroen Lampe
Managing Partner:
Patrick Garvey
Director, Strategy:
Jessica Perri
Executive Producer:
Kimia Farshidzad
Project Manager:
Ambar Surastri
Business Affairs:
Barrie Williams
Production Company:
HazazaH
Director:
Billy Pols
Director, Photography:
Wouter Westendorp
Line Producer:
Cynthia Fidder
Production Manager:
Tjalf Melle
Editor:
Kim Hinrichs
Grade/Online:
Glassworks Amsterdam
Music/Sound:
Amp Amsterdam
Music:
Kilomash
Music:
Chris de Burgh
Creative Director:
Rick Chant
Creative Director:
Barney Hobson

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Project Type
Tags