Speed Demon Sir Malcolm Campbell is Star of Droga5's New 'Wild Rabbit' Spot for Hennessy
1920s Land Speed Record Breaker Is Featured In Stylish New Droga5 Film
Nov 04, 2013
The latest installment in Hennnesy and Droga5's "Wild Rabbit" campaign tells the story of 1920s speed record chaser, Sir Malcolm Campbell, who broke the world land-speed record nine times, shattering the 300mph speed barrier. The stylish 90-second film, directed by Epoch's Martin De Thurah, features a historic interview recording of Austrian psychiatrist, Viktor Frankl. Like previous spots that featured the likes of Martin Scorsese and singer Erykah Badu, it ends with the tagline "What's Your Wild Rabbit?"
The campaign also includes a 60-second version of the film narrated by Hennessy brand ambassador, Nas, who will also feature in upcoming print work.