Speed Demon Sir Malcolm Campbell is Star of Droga5's New 'Wild Rabbit' Spot for Hennessy

1920s Land Speed Record Breaker Is Featured In Stylish New Droga5 Film

Published On
Nov 04, 2013

Editor's Pick

The latest installment in Hennnesy and Droga5's "Wild Rabbit" campaign tells the story of 1920s speed record chaser, Sir Malcolm Campbell, who broke the world land-speed record nine times, shattering the 300mph speed barrier. The stylish 90-second film, directed by Epoch's Martin De Thurah, features a historic interview recording of Austrian psychiatrist, Viktor Frankl. Like previous spots that featured the likes of Martin Scorsese and singer Erykah Badu, it ends with the tagline "What's Your Wild Rabbit?"

The campaign also includes a 60-second version of the film narrated by Hennessy brand ambassador, Nas, who will also feature in upcoming print work.


Nov 04, 2013
Brand :
Client :
Agency :
Droga5-New York
Director :
Martin de Thurah
Production Company :
Director, Photography :
Kasper Tuxen
Executive Producer :
Melissa Culligan
Editorial :
Spot Welders
Post Production :
The Mill - New York
On-Set Supervisor :
Westley Sarokin
On-Set Supervisor :
Jeffrey Dates
Executive Producer :
Sean Costelloe
Visual Effects Producer :
Lily Tilton
Music :
Q Department
Song :
Follow the Rabbit
Sound Director :
Sonic Union
Mixer :
David Papa
Voiceover :
Sound Lounge
Sound Design :
Rasmus Winther Jensen
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Group Creative Director :
Paul Bichler
Copywriter :
Felix Richter
Art Director :
Alex Nowak
Head of Broadcast Production :
Ben Davies
Producer :
Sam Kilbreth

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