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Marmite’s latest ‘Love it or hate it’ campaign looks at what babies in the womb think of it

(Marmite)
April 20, 2023 12:08 PM

A recent study suggests babies in the womb might be able to experience what the mother is tasting through the amniotic fluid. Marmite is eating that up—and responding with a comic campaign featuring parents-to-be eager to find out whether their fetuses are Marmite lovers or haters.

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