Hennessy is pushing its VSOP Privilege Cognac with an interactive campaign consisting of a website housing a stylish, cinematic film narrated by "Hamilton" star Leslie Odom Jr.
Created by Droga5, Mastered From Chaos is a responsive microsite that highlights the "complexity, mastery and tradition" that goes into every bottle of Hennessy V.S.O.P Privilege. Starting with the vineyard and taking viewers through the entire production process, it lets viewers interact with the 60 second film, for example, by seeing how different weather affects growing conditions. The experience was built using technologies such as 3-D LiDAR scanning, depth capture and binaural audio recording, along with live-Âaction footage.
Both the film and interactive experience were both directed by Ben Tricklebank of Tool of North America, and Active Theory, a Los Angeles-based interactive studio.