McDonald's is putting digital content on its coffee cups in France
'Flash stories' can be accessed via QR codes printed on packaging
Editor's Pick
McDonald's is hoping to entertain French McCafe customers in the amount of time it takes to drink a cup of coffee.
In a campaign via TBWA spanning over 1500 restaurants across France, the company is printing QR codes on coffee cups and bakery products, incorporated as part of a design by illustrator Peter Strain, created using coffee instead of ink.
Scanning the codes leads to digital content in five areas: sports, fashion, culture (cinema/music), news and gaming. The content is all housed on a digital platform called “Flash Stories by McCafé.” The mobile content is created by agencies DAN\Paris and TBWA\Else, which are running a dedicated studio that brings together authors, film makers, motion designers, community managers and more.
To promote the coffee cup stories, agency TBWA/Paris created a fun film trailer, seen below, called “Lost in the Black Forest,” in which four students lost in the woods confront an evil wizard. (Think the "Blair Witch Project" meets Harry Potter, with coffee cups playing an integral role.) The trailer will be shown in movie theaters and will direct viewers to Flash Stories at the end. It was produced by TBWA\Else and directed by the “Hungry Beards” collective comprising Benjamin Marchal, Faustin Claverie, Josselin Pacreau and Sebastien Guinet.
Credits
- Date
- Dec 05, 2018
- Client :
- McCafe
- Agency :
- TBWA/Paris
- Agency :
- DAN Paris
- Advertising Manager :
- Maurizio Biondi
- Advertising Manager :
- Clémence Arnaud
- Advertising Manager :
- Louis Esnon
- Account Manager :
- Luc Bourgery
- Account Manager :
- Marc Fraissinet
- Account Manager :
- Maya Gebrael-Khoury
- Account Manager :
- Clémence Defline
- Account Manager :
- Anthony Hamelle
- Account Manager :
- Claire Sassias
- Account Manager :
- Laëtitia Noël
- Account Manager :
- Alice Huet
- Executive Creative Director :
- Benjamin Marchal
- Executive Creative Director :
- Faustin Claverie
- Copywriter :
- Josselin Pacreau
- Art Director :
- Sébastien Guinet
- Creative Director :
- Jacquelin Guillaume-Duverne
- Copywriter :
- Pierre Filiot
- Copywriter :
- Jean Ares
- Art Director :
- Sébastien Erbani
- Art Director :
- Amandine Gaïda
- Art Director :
- Julia Deshayes
- Art Director :
- Lena Monceau
- Director :
- Hungry Beards
- Director :
- Benjamin Marchal
- Director :
- Faustin Claverie
- Director :
- Josselin Pacreau
- Director :
- Sébastien Guinet
- Production :
- TBWA/ELSE
- TV Producer :
- Emilie Prud'Homme
- CEO :
- Maxime Boiron
- Exec Producer :
- FK Lab
- Executive Producer :
- Laurent Marchal
- Producer :
- Cathy Pericone
- Head of Production :
- Matthieu Vachon
- Chief Operator :
- Jean Paul Agostini
- Assistant Director :
- César Chabrol
- Sound Production :
- TBWA/ELSE
- Head of Music and Sound :
- Olivier Lefebvre
- Sound Production :
- Fabrice Pouvreau
- Sound and Ambience :
- Fabrice Pouvreau
- Sound and Ambience :
- Alexis Venot
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