McDonald's is putting digital content on its coffee cups in France

'Flash stories' can be accessed via QR codes printed on packaging

Published On
Dec 05, 2018

Editor's Pick

McDonald's is hoping to entertain French McCafe customers in the amount of time it takes to drink a cup of coffee.

In a campaign via TBWA spanning over 1500 restaurants across France, the company is printing QR codes on coffee cups and bakery products, incorporated as part of a design by illustrator Peter Strain, created using coffee instead of ink.

Scanning the codes leads to digital content in five areas: sports, fashion, culture (cinema/music), news and gaming. The content is all housed on a digital platform called “Flash Stories by McCafé.” The mobile content is created by agencies DAN\Paris and TBWA\Else, which are running a dedicated studio that brings together authors, film makers, motion designers, community managers and more.

To promote the coffee cup stories, agency TBWA/Paris created a fun film trailer, seen below, called “Lost in the Black Forest,” in which four students lost in the woods confront an evil wizard. (Think the "Blair Witch Project" meets Harry Potter, with coffee cups playing an integral role.) The trailer will be shown in movie theaters and will direct viewers to Flash Stories at the end. It was produced by TBWA\Else and directed by the “Hungry Beards” collective comprising Benjamin Marchal, Faustin Claverie, Josselin Pacreau and  Sebastien Guinet.

 

Credits

Date
Dec 05, 2018
Client:
McCafe
Agency:
TBWA/Paris
Agency:
DAN Paris
Advertising Manager:
Maurizio Biondi
Advertising Manager:
Clémence Arnaud
Advertising Manager:
Louis Esnon
Account Manager:
Luc Bourgery
Account Manager:
Marc Fraissinet
Account Manager:
Maya Gebrael-Khoury
Account Manager:
Clémence Defline
Account Manager:
Anthony Hamelle
Account Manager:
Claire Sassias
Account Manager:
Laëtitia Noël
Account Manager:
Alice Huet
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
Josselin Pacreau
Art Director:
Sébastien Guinet
Creative Director:
Jacquelin Guillaume-Duverne
Copywriter:
Pierre Filiot
Copywriter:
Jean Ares
Art Director:
Sébastien Erbani
Art Director:
Amandine Gaïda
Art Director:
Julia Deshayes
Art Director:
Lena Monceau
Director:
Hungry Beards
Director:
Benjamin Marchal
Director:
Faustin Claverie
Director:
Josselin Pacreau
Director:
Sébastien Guinet
Production:
TBWA/ELSE
TV Producer:
Emilie Prud'Homme
CEO:
Maxime Boiron
Exec Producer:
FK Lab
Executive Producer:
Laurent Marchal
Producer:
Cathy Pericone
Head of Production:
Matthieu Vachon
Chief Operator:
Jean Paul Agostini
Assistant Director:
César Chabrol
Post Production:
Sound Production:
TBWA/ELSE
Head of Music and Sound:
Olivier Lefebvre
Sound Production:
Fabrice Pouvreau
Sound and Ambience:
Fabrice Pouvreau
Sound and Ambience:
Alexis Venot

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