McDonald's wants to liven up customers' restaurant experience in Latin America with a campaign that turns its fries into a Spotify playlist.
The campaign, created by Sao Paulo agency DPZ&T together with Leo Burnett Colombia and sound producer Lucha Libre, invites customers to place their McFries on outlines printed on their tray liners. Some eating will be required, as some of the fries will have to be shortened to fit the shapes.
Using the Spotify app, they can then scan the code on the tray liner to call up a playlist named "FriesList" containing themed tracks (titles include "FriTops of the Moment," I'm Out of Fries" and "Someone Stole My Fries").
While listening to tunes about fries might not be everyone's idea of great music, it's a fun idea to get customers interacting with McDonald's and Spotify while in the restaurants.
“In addition to the quality of the variety of the menu options, we want consumers to enjoy the experience in McDonald's restaurants even more, whether through innovative actions or interacting to each other. We want to value individual and collective experiences,” says Pablo Acosta, creative director at Leo Burnett Colombia.