McDonald's turns your fries into a Spotify playlist

Fun stunt from Latin America aims to liven up customers' restaurant experience

Published On
Jun 06, 2019

Editor's Pick

McDonald's wants to liven up customers' restaurant experience in Latin America with a campaign that turns its fries into a Spotify playlist. 

The campaign, created by Sao Paulo agency DPZ&T together with Leo Burnett Colombia and sound producer Lucha Libre, invites customers to place their McFries on outlines printed on their tray liners. Some eating will be required, as some of the fries will have to be shortened to fit the shapes. 

Using the Spotify app, they can then scan the code on the tray liner to call up a playlist named "FriesList" containing themed tracks (titles include "FriTops of the Moment," I'm Out of Fries" and "Someone Stole My Fries").

While listening to tunes about fries might not be everyone's idea of great music, it's a fun idea to get customers interacting with McDonald's and Spotify while in the restaurants. 

“In addition to the quality of the variety of the menu options, we want consumers to enjoy the experience in McDonald's restaurants even more, whether through innovative actions or interacting to each other. We want to value individual and collective experiences,” says Pablo Acosta, creative director at Leo Burnett Colombia.

 

Credits

Date
Jun 06, 2019
Client:
McDonald's
Agency:
DPZ&T
Agency:
Leo Burnett-Colombia
General Creative Director DPZ&T:
Rafael Urenha
Executive Creative Director DPZ&T:
Carlos Schleder
Executive Creative Director DPZ&T:
Sergio Mugnaini
Creatives DPZ&T:
Raphael Lucone
Creatives DPZ&T:
Thomaz Dantas
Creatives DPZ&T:
Giampietro Zanon
Creatives DPZ&T:
Bruno Landi
Creatives DPZ&T:
Vinicius Curi
General Creative Director Leo Burnett Colômbia:
Mauricio Sarmiento
Executive Creative Director Leo Burnett Colômbia:
Pablo Acosta
Creatives Leo Burnett Colômbia:
Carolina Arias
Creatives Leo Burnett Colômbia:
Eddy Marquez
Account Team:
Daniel Jotta
Account Team:
Mariana Magalhães
Account Team:
Eduardo Brunoro
Account Team:
Hernan Cuñado
Account Team:
Rafaela Neves
Account Team:
Lucia Corrêa
Account Team:
Denise Farinola
Approval Client:
Dan Gertsacov
Approval Client:
Santiago Blanco
Approval Client:
Elizabeth Porth
Approval Client:
Guilherme Coe
Approval Client:
Diana Pelaez
Approval Client:
Ana María Montoya
Approval Client:
Carolina Martinez
Approval Client:
João Branco
Approval Client:
Marcelo Ferronato
Approval Client:
Bruna Rocha
Producer:
Oriental Films
Directing:
Diego Robino
Executive Producer:
Diego Robino
Director of Photography:
Federico Polleri
Costume Design:
Caro Dure
Editing:
Jose Vitarella
Final Artwork/Post Production:
Oriental Films
Graphic Production:
Marcos Moura
Graphic Production:
Cristiano Arashiro
Audio Producer:
Lucha Libre Audio
Music Production:
Paulinho Corcione
Music Creation:
Paulinho Corcione
Music Creation:
Equipe Lucha
Producer Account:
Thais Urenha
Coordination:
Dudú Missono

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