McDonald's turns your fries into a Spotify playlist
Fun stunt from Latin America aims to liven up customers' restaurant experience
Editor's Pick
McDonald's wants to liven up customers' restaurant experience in Latin America with a campaign that turns its fries into a Spotify playlist.
The campaign, created by Sao Paulo agency DPZ&T together with Leo Burnett Colombia and sound producer Lucha Libre, invites customers to place their McFries on outlines printed on their tray liners. Some eating will be required, as some of the fries will have to be shortened to fit the shapes.
Using the Spotify app, they can then scan the code on the tray liner to call up a playlist named "FriesList" containing themed tracks (titles include "FriTops of the Moment," I'm Out of Fries" and "Someone Stole My Fries").
While listening to tunes about fries might not be everyone's idea of great music, it's a fun idea to get customers interacting with McDonald's and Spotify while in the restaurants.
“In addition to the quality of the variety of the menu options, we want consumers to enjoy the experience in McDonald's restaurants even more, whether through innovative actions or interacting to each other. We want to value individual and collective experiences,” says Pablo Acosta, creative director at Leo Burnett Colombia.
Credits
- Date
- Jun 06, 2019
- Client :
- McDonald's
- Agency :
- DPZ&T
- Agency :
- Leo Burnett-Colombia
- General Creative Director DPZ&T :
- Rafael Urenha
- Executive Creative Director DPZ&T :
- Carlos Schleder
- Executive Creative Director DPZ&T :
- Sergio Mugnaini
- Creatives DPZ&T :
- Raphael Lucone
- Creatives DPZ&T :
- Thomaz Dantas
- Creatives DPZ&T :
- Giampietro Zanon
- Creatives DPZ&T :
- Bruno Landi
- Creatives DPZ&T :
- Vinicius Curi
- General Creative Director Leo Burnett Colômbia :
- Mauricio Sarmiento
- Executive Creative Director Leo Burnett Colômbia :
- Pablo Acosta
- Creatives Leo Burnett Colômbia :
- Carolina Arias
- Creatives Leo Burnett Colômbia :
- Eddy Marquez
- Account Team :
- Daniel Jotta
- Account Team :
- Mariana Magalhães
- Account Team :
- Eduardo Brunoro
- Account Team :
- Hernan Cuñado
- Account Team :
- Rafaela Neves
- Account Team :
- Lucia Corrêa
- Account Team :
- Denise Farinola
- Approval Client :
- Dan Gertsacov
- Approval Client :
- Santiago Blanco
- Approval Client :
- Elizabeth Porth
- Approval Client :
- Guilherme Coe
- Approval Client :
- Diana Pelaez
- Approval Client :
- Ana María Montoya
- Approval Client :
- Carolina Martinez
- Approval Client :
- João Branco
- Approval Client :
- Marcelo Ferronato
- Approval Client :
- Bruna Rocha
- Producer :
- Oriental Films
- Directing :
- Diego Robino
- Executive Producer :
- Diego Robino
- Director of Photography :
- Federico Polleri
- Costume Design :
- Caro Dure
- Editing :
- Jose Vitarella
- Final Artwork/Post Production :
- Oriental Films
- Graphic Production :
- Marcos Moura
- Graphic Production :
- Cristiano Arashiro
- Audio Producer :
- Lucha Libre Audio
- Music Production :
- Paulinho Corcione
- Music Creation :
- Paulinho Corcione
- Music Creation :
- Equipe Lucha
- Producer Account :
- Thais Urenha
- Coordination :
- Dudú Missono
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