Pitch-Perfect Kitties Perform Their Own Version of Honda's A-Cappella Campaign
Fun Video Celebrates International Cat Day
By
Alexandra Jardine
Published On
Aug 08, 2016
Sponsored Description
It's International Cat Day, (who knew?) and to celebrate, Honda has created an all-feline version of its summer campaign "Now Is the Moment," which features a-cappella singing from customers infatuated with its cars.
In the video, by RPA, a bunch of kittes explore a 2016 Honda CR-V as they "sing along" in meows to "Head Over Heels." Director Jared Eberhardt at Partizan (who's apparently a cat whisperer himself) used rescue kittens only in the shoot -- but the team ironically couldn't play the track on set or the cats would lose focus.
Five GIFs and five memes will also support the video, which is running on social media.
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Credits
- Date
- Aug 08, 2016
- Brand :
- Honda
- Client :
- Honda
- Agency :
- RPA
- Executive Vice President, Chief Creative Officer :
- Joseph Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Associate Creative Director :
- Scott McDonald
- Copywriter :
- Joshua Hepburn
- Art Director :
- Craig Nelson
- Copywriter :
- David Bassine
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Producer :
- Faye Armstrong
- Vice President, Director, Business Affairs :
- Maria DelHomme
- Executive Digital Producer :
- Linda Kim
- Digital Producer :
- Connor Gomez
- Digital Production Coordinator :
- Jackie Fuhrman
- Vice President, Associate Director, Digital Marketing :
- Aaron Dodez
- Digital Strategy :
- Mike Dossett
- Digital Content Strategy Senior Specialist :
- Tyler Sweeney
- Digital Content Strategy Specialist :
- Joe Cole
- Executive Vice President, Management Account Director :
- Brett Bender
- Senior Vice President, Group Account Director :
- Fern McCaffrey
- Vice President, Management Supervisor :
- Adam Levitt
- Account Supervisor :
- Lauren Ellis
- Account Executive :
- Kira Sullivan
- Coordinator :
- Ashley Hartwell
- Product Information Manager :
- Marco Fantone
- Production Information Coordinator :
- Marius Stelly
- Production Company :
- Partizan
- Director :
- Jared Eberhardt
- Executive Producer :
- Lisa Tauscher
- Head of Production :
- Molly Griffin
- Line Producer :
- Bridget Blake-Wilson
- Director, Photography :
- Simon Thirlaway
- Editorial/Post Effects :
- Bo's House of Visual Arts
- Editor :
- Will Gabriel
- Post Producer :
- Eddie Granado
- Post Producer :
- Alex Johnson
- Visual Effects Artist :
- Christopher Doulgeris
- Colorist :
- Robert Curreri
- Music :
- HUM
- Executive Producer :
- Debbi Landon
- Producer :
- Caroline O'Sullivan
- Executive Creative Director :
- Jeff Koz
- Creative Director :
- Scott Glenn
- Arranger :
- Gabe Sokoloff
- Arranger :
- Josh Loucka
- Engineer :
- Daniel Hart
- Mix :
- Lime Studios
- Re-Recording Mixer :
- Dave Wagg
- Assistant Re-Recording Mixer :
- Adam Primack
- Executive Producer :
- Susie Boyajan
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