Pitch-Perfect Kitties Perform Their Own Version of Honda's A-Cappella Campaign
Fun Video Celebrates International Cat Day
Aug 08, 2016
It's International Cat Day, (who knew?) and to celebrate, Honda has created an all-feline version of its summer campaign "Now Is the Moment," which features a-cappella singing from customers infatuated with its cars.
In the video, by RPA, a bunch of kittes explore a 2016 Honda CR-V as they "sing along" in meows to "Head Over Heels." Director Jared Eberhardt at Partizan (who's apparently a cat whisperer himself) used rescue kittens only in the shoot -- but the team ironically couldn't play the track on set or the cats would lose focus.
Five GIFs and five memes will also support the video, which is running on social media.