A Mysterious Shopkeeper Guards Gamers' Wares in PlayStation Store Spot
Sony Is Positioning Store as the Destination for Music, Movie and Games
Editor's Pick
Sony PlayStation is promoting its PlayStation Store as the place to find not just PS4 games, but music, movies and the rest in a new campaign featuring a mysterious storekeeper and his wares.
The ad, created by Venables Bell Partners and directed by Furlined's Henry Hobson, takes place in a treasure trove of a store that's hidden behind an unmarked door in a gloomy street. "What I sell ... is glorious pandemonium," pronounces the storekeeper as he walks the viewer around the atmospheric, magical emporium. There, we see mystical objects, hear curious noises and get glimpses of gamers' wares brought to life, with several video game Easter eggs hidden throughout for eagle-eyed viewers. The ad concludes with the line: "You won't believe what's in store."
Credits
- Date
- Oct 31, 2016
- Brand :
- PlayStation
- Client :
- PlayStation
- Founder and Chairman :
- Paul Venables
- Executive Creative Director :
- Will McGinness
- Creative Director :
- Tyler Hampton
- Associate Creative Director :
- Alex Rice
- Copywriter :
- Daniel Chen
- Copywriter :
- Chris Bull
- Agency Senior Producer :
- Amy Gatzert
- Business Affairs Director :
- Quynh-An Phan
- Business Affairs and Talent Manager :
- Sametta Gbilia
- Production Company :
- Furlined
- Director :
- Henry Hobson
- Director, Photography :
- Joost Van Gelder
- Executive Producer :
- Ben Davies
- Line Producer :
- Stephen Johnson
- Editing Company :
- Work Editorial
- Editor :
- Stewart Reeves
- Assistant Editor :
- Keith Hamm
- Post Producer :
- Amanda Ornelas
- Editorial Executive Producer :
- Marlo Baird
- Music House :
- Walker
- Composer :
- Eugene Cho
- Executive Producer :
- Sara Matarazzo
- Music Producer :
- Ieva Barbarian
- Music Producer :
- Jacob Piontek
- Mix :
- Lime Studios
- Mixer/Sound Designer :
- Jeff Malen
- Executive Producer :
- Susie Boyajan
- Associate Producer :
- Kayla Mashburn Phungglan
- Visual Effects Company :
- The Mill
- Visual Effects Executive Producer :
- Leighton Greer
- Senior Visual Effects Producer :
- Will Unterreiner
- Visual Effects Coordinator :
- Chris Lewis
- Visual Effects Supervisor :
- Gareth Parr
- 2D Lead Artist :
- Gareth Parr
- 3D Lead Artist :
- Tom Graham
- 3D Artist :
- Erik Zimmerman
- 3D Artist :
- Steven Olson
- 3D Artist :
- Alice Panek
- 3D Artist :
- Danny Garcia
- 3D Artist :
- Jeremy Ramirez
- 3D Artist :
- David Tyler Young
- Matte Painting :
- Itai Muller
- Concept Artist :
- Ed Laag
- Color :
- The Mill
- Colorist :
- Adam Scott
- Executive Producer of Color :
- Thatcher Peterson
- Color Producer :
- Diane Valera
- Color Production Coordinator :
- Robert Cohen
- Head of Brand Management :
- David Corns
- Brand Director :
- Elaine Chu
- Brand Development Supervisor :
- Rick Kaplan
- Brand Manager :
- Gillian McBrayer
- Director, Strategy :
- Brian Longtin
Need a credit fix? Contact the Creativity Editors
Related work

PlayStation: Knights trade blows--and fashion banter--in PS4 spot

PlayStation: Father and son go into battle in PlayStation's epic spot for 'God of War'

PlayStation: An Opera Singer Vocalizes the Delights of PlayStation Gaming in Spot for PS4 Pro
