Miller Lite says farewell to cringey office holiday parties in campaign featuring Alex Prager's eerie, hyper-real statues

DDB tapped artist to create spot and installation appearing at the Los Angeles County Museum of Art

Published On
Nov 19, 2020

Editor's Pick

Of all the changes COVID-19 brought into our lives, the most noteworthy for office-goers may be the requirement to work from home. Love it or hate it, many of us can agree on one silver lining: the end of office Christmas parties—a departure that’s celebrated by Miller Lite’s latest holiday campaign.

The “Farewell Work Holiday Parties” campaign, created by DDB’s Chicago and San Francisco offices, is a comedic eulogy for all of the most awkward parts of those get-togethers: posing for photos with your boss, having a bit too much to drink, falling asleep at your desk—all scored by an overly enthusiastic DJ.

Set to a slow-moving version of Andy Williams’ “Happy Holidays,” the bulk of the ad is staged as a three-dimensional still life of the party’s cringiest moments. Appropriately for COVID times, the revelers in the ad aren't actually human—they're hyper-realistic statues created by artist Alex Prager, who's known for her cinematic compositions that somehow suggest the sinister or extraordinary in real-life scenarios.

“Not having to make awkward small talk or being forced to take photobooth pictures with coworkers is a holiday gift in and of itself,” says Courtney Carter Dugan, director of activation for Miller Lite. The spot signs off by reminding viewers that less time spent in the office means more time to enjoy Miller Lite.


Credit for all photos: Alex Prager, © Alex Prager, photo courtesy Alex Prager Studio and Lehmann Maupin, New York, Hong Kong, Seoul, and London

In addition to the video ad, “Farewell Work Holiday Parties” is also supported by an outdoor installation at the Los Angeles County Museum of Art, comprising 15 of the sculptures Prager created for the campaign. 

“Miller Lite and DDB trusted me to make 15 life sculptures with complete creative autonomy. It's one of those dream collaborations that comes along once every five years or so,” says Prager, whose works will be on display at the LACMA through the beginning of 2021.

For those who have had their office holiday parties canceled and want to enjoy their “Miller Time,” the brand is giving away free six-packs via Twitter.

The campaign, which debuts today, will be supported across multiple channels including national TV, social and digital, and will round out Miller Lite’s wintertime marketing strategy that also includes a new lineup of “ugly” holiday knitwear and updated holiday packaging.



Nov 19, 2020
Client :
Miller Lite
Agency :
Agency :
DDB-San Francisco
Director :
Alex Prager
Production Company :
Arts & Sciences
Michelle St. Jacques
Global VP Miller Family of Brands :
Sofia Colucci
Marketing Director :
Courtney Dugan
Marketing Manager :
Jeff Schulman
Associate Marketing Manager :
Kristina Hebenstreit
Public Relations and Marketing Communications Director :
Kirby Nardo
Chief Creative Officer :
Ari Weiss
Chief Creative Officer :
Britt Nolan
Executive Creative Director :
Ben Wolan
Creative Director :
Nick Howard
Creative Director :
Nick Stoner
Creative Director :
Ruth Bellotti
Social & Digital Director :
Mike Norgard
Chief Production Officer :
Diane Jackson
SVP Executive Producer :
Matt Blitz
Executive Art Producer :
Suzanne Koller
SVP Group Account Director :
Kiska Howell
Account Director :
Diana El-Chantaf
Account Supervisor :
Kristen Miller
Chief Strategy Officer :
Eric Zuncic
Strategy Director :
Jonathan Palmer
Strategist :
Biz Anderson
Manager of Production Operations :
Zoe Grubbe
Production Manager :
Jillian English
Talent Manager :
Chris Quinn
Director of Music :
Alec Stern
Project Management Director :
Jen Polan
Multicultural Agency :
VP Executive Creative Director :
Jorge Murillo
Associate Creative Director :
Ricardo Chuecos
Associate Creative Director :
Vanessa Castaneda
VP Group Account Director :
Beatriz Del Almo
Account Supervisor :
Adriana Pineda
Strategy Director :
Mauricio Cadena
Director of Photography :
Hoyt Van Hoytema
Manager Partner Executive Producer :
Marc Marrie
Partner Managing Director :
Mal Ward
Partner Director :
Matt Aselton
Executive Producer :
John Benson
Head of Production Executive Producer :
Christa Skotland
Producer :
Casey Byron
Line Producer :
Alex Waite
Production Supervisor :
Ashley Holloway
Production Coordinator :
Ciara Budds
Research & Operations Manger :
Ivy Jane
Studio Director :
Lisa Ziven
Statue Fabrication :
Van Dyke Studios
Editorial :
Arcade Edit
Editor :
Paul Martinez
Assistant Editor :
Dean Miyahira
Executive Producer :
Crissy DeSimone
Sr. Producer :
Kristen Thon-Webb
Audio Post :
Sound Designer :
Matt Miller
Executive Producer :
Susie Boyajan
Color :
Lead Colorist :
Beau Leon
Senior Producer :
Cat Pavitt
Director of Production :
David Michaels
PR Agency :
IFC Next
Media Agency :

Need a credit fix? Contact the Creativity Editors

Project Type