NBA and ESPN 'Victory Goggles' kept champagne out of the Golden State Warriors' eyes
Product conceived with Arts & Letters is the ultimate NBA 75th anniversary accessory
Last night, the Golden State Warriors triumphed over the Boston Celtics in the NBA Finals, and with that came the tradition of showering each other with champagne in the locker room.
This year, however, ESPN made sure that the bubbly wouldn’t sting the champs’ eyes with luxe “Victory Goggles” to protect their peeps during all the celebrating.
The gold-accented accessory, adorned with the NBA 75th anniversary and ESPN logos, was conceived out of Arts & Letters and created by NBA eyewear brand Matador Project.
“We knew we wanted to take our partnership with the NBA to the next level for the 75th anniversary season, and we felt like developing customized victory goggles would be a great touch,” said Emeka Ofodile, VP-sports marketing at ESPN, in a statement. “It represents the final leg of a long journey for everyone from us at ESPN to fans to the players and staff of the winning team.”
The goggles were also sent out to select influencers in a custom "Champion's Case," along with a bottle of champagne and rally towel.
“Wearing ski goggles during the locker room celebration is such an iconic part of the NBA Finals, and this idea felt like a great way to let fans get in on that tradition," added NJ Placentra, creative director at Arts & Letters Creative Co.
- Jun 17, 2022
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- Arts & Letters Creative Co
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